Heinz plans to beef up sales across channels
PITTSBURGH The H.J. Heinz Co. recently made public plans to release about 400 new products over the next two years. The company also said that it plans to pump around $100 million into a new marketing plan to grow business.
Currently, the ketchup maker produces over 11 billion packets and 650 million bottles of ketchup per year. But in recent years, the company has grown its portfolio to also cover food products produced under brand names like Bagel-Bites, Ore-Ida, Smart Ones and Weight Watchers. To strengthen its core it will stretch further into health and wellness, the company has said.
According to reports posted by The Motley Fool, in the fourth quarter, Heinz’s overall sales increased 11.3 percent to $2.7 billion. The company’s profits rose 7.2 percent from the same time in 2007.
More than half of the company’s revenue comes from international sales and in that avenue Heinz saw greater growth. However, sales in the United States remained fairly level, though there was a 10 percent increase in U.S. consumer-product sales. The company’s dividend was increased to $0.415 per share, or 9 percent. Heinz stock has hit a remarkable $50 per share—up to the highest price in about a decade.
Hy-Vee holds SmartWater contest to boost health awareness
DES MOINES, Iowa Hy-Vee is running a new promotion that includes a grand prize of an in-home culinary cooking class, a nutrition consultation, a $1,500 Hy-Vee gift card for a pantry makeover and a one-year supply of Glaceau’s Smartwater, as part of its ongoing plan to boost better health and wellness, according to Supermarket News.
The “Jumpstart with Smartwater Sweepstakes” runs through July 11. Along with the grand prize, there will be two first prizes of a nutrition consultation, $500 Hy-Vee gift card for a pantry makeover and three-month supply of Smartwater.
All prizewinners will be selected in a random drawing on or about July 15.
Wise Snacks launches summer giveaway promos
NEW YORK and BOSTON Wise Snack Foods has said that it will go to the streets in two major cities to launch a sampling campaign led by snack ambassadors to get the word out about Wise for the summer.
A Wise-sponsored “Snack Squad” will have a presence at high-traffic events in New York and Boston, the company has said. Wise representatives will give out $0.25 bags of Cheez Doodles and Wise potato chips.
Also as part of the campaign, players from the Boston Red Sox and New York Mets will make special appearances at the Wise snack stations. In all, the Snack Squad will visit 35 events.
Subway posters and radio spots are going up around New York and in Boston there will be subway platform posters, cards inside train cars, as well as TV and radio spots, the company said.