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Heinz licenses JDA to enable better response to demand changes

BY Drew Buono

SCOTTSDALE, Ariz. H.J. Heinz has licensed JDA Dynamic Demand Response solution from JDA Software Group to further improve visibility by enabling the company to sense and respond to market demand fluctuations.

“We recognize that customers do not always respond in a predictable manner, and Heinz needed to improve its ability to sense and respond to change. We have already received tremendous benefits through the use of JDA Software’s market-leading solutions and this new solution will take us to the next level and beyond in our performance capabilities. The joint development of the Dynamic Demand Response solution with JDA offers significant benefits for Heinz as the product is designed with the key challenges and data in mind which positions us well for continued success,” said Mike Sloboda, director of logistics and planning at Heinz.

Preliminary test results across two key business categories demonstrated a 32 percent and 25 percent decrease in error respectively, over and above the great results that Heinz had received from earlier JDA solutions.

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Coca-Cola reports profit rose 13 percent in Q3

BY Allison Cerra

ATLANTA he Coca-Cola Co., the world’s largest beverage maker, reported Wednesday a 13 percent increase in third-quarter profit on a double-digit increase in sales.

Beating market expectations, Atlanta-based Coca-Cola said it earned $1.65 billion, or 71 cents per share, compared to a profit of $1.46 billion, or 62 cents per share, for the same period a year ago.

Revenue in the quarter rose 19 percent to $7.69 billion, compared to $6.45 billion a year ago.

In morning trading on Wednesday, Coca-Cola shares rose 95 cents to $58.71.

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Tiger picks personal name-brand flavors in Gatorade deal

BY Allison Cerra

CHICAGO Golfers can’t get a swing like Tiger Woods, but they can swig like him, due to the introduction of his sports drink, the Associated Press reported Tuesday.

The world’s No. 1 golfer signed a licensing agreement with beverage company Gatorade. By March, AP said, the company will introduce “Gatorade Tiger” in March, with more products to follow.

The beverages, sponsored and used by athletes, are used for hydration during intense activity. Several athletes, including Michael Jordan and NFL quarterback Peyton Manning have endorsed the products, though none of them had licensing agreements with the PepsiCo subsidiary.

Terms of the deal were not disclosed, although Golfweek magazine reported last month the contract would span over five years and could pay Woods as much as $100 million, moving him closer to the $1 billion mark in career endorsements.

“Gatorade has been part of my game plan for years, whether I’m training or competing, so this is an ideal match,” Woods said in a statement. “I’m eager to launch my first signature product in a few months and look forward to developing additional sports performance beverages with Gatorade in the coming years.”

Woods personally selected the flavors for his line, which will be available in a cherry blend, citrus blend and grape.

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