Heinz ketchup announces winning user-made ad
PITTSBURGH Heinz has announced the winner of its “Top This” TV Challenge Take Two Web contest. A 25-year-old graduate student from Chicago, Matt Cozza, took home the $57,000 first prize for his 30-second spot featuring Heinz Ketchup and the tagline, “Now we eat.” The ad will air nationally this spring and run through the summer.
The “Top This” consumer-generated ad contest called for Heinz Ketchup fans to create ads showing the ketchup and telling why they like it. Visitors to the Heinz “Top This” Web site picked the winner from 10 semifinalists chosen by contest promoters.
In Cozza’s ad, diners grab Heinz Ketchup bottles off of carts in a restaurant and hold on for dear life. Cozza said he got the idea when he and some friends went out to eat one night and could not find any ketchup at their table.
A Heinz spokesperson said that the ads will appear on the Fine Living and Food networks, and also closed-circuit TV inside Six Flags amusement parks.
Cargill turns over third-quarter earnings in fiscal 2008
MINNEAPOLIS Cargill, international food production and supply company, reported net earnings of $1.03 billion in the third quarter of fiscal 2008, ended Feb. 29. That figure is up 86 percent from last year when the company reported $553 million. Earnings from the first nine months of fiscal 2008 reached $2.9 billion—a 69 percent increase from $1.71 billion during the same time last year.
Greg Page, Cargill chairman and chief executive officer, said, “Cargill posted a third consecutive strong quarter in a year in which the dimensions of change in global agriculture are striking S Prices are setting new highs and markets are extraordinarily volatile. In this environment, Cargill’s team has done an exceptional job measuring and assessing price risk, and managing the large volume of grains, oilseeds and other commodities moving through our supply chains for customers globally.”
Cargill has announced success in its diversification measures, global assets, market insight and risk management. “Our business model gives us the wherewithal to remain customer focused in a very challenging operating environment,” Page said.
Cargill reported that four out of five of its business segments saw increased earnings compared to third quarter 2007. The origination and processing segment, which sources, processes and distributes agricultural commodities and provides supply chain and risk management services to customers globally, saw the greatest earnings. The Cargill industrial segment also saw a dramatic increase. Risk management and Cargill’s financial segment experienced mixed results in the third quarter, but overall were down from the same time in 2007, the company said.
Kraft Foods announces expansion of production plant
DOVER, Del. Kraft Foods, the second largest food manufacturer in the world, announced Thursday it is adding 40 jobs and expanding production at its Dover manufacturing plant.
Kraft, the maker of Jell-o gelatins, Kraft Macaroni & Cheese and Maxwell House coffees, is directing about $40 million towards upgrading its Dover plant to up production of single-serving packets of its popular drink mixes, like Capri Sun, Crystal Light, Country Time, Kool-Aid and Tang.
The State of Delaware has awarded Kraft a $708,000 grant to help grow the 1-million square-foot plant and boost production.
The announcement for expansion comes at a turnaround from a couple of years ago when Kraft was closing manufacturing plants and cutting jobs. Nationwide, the U.S. has seen the loss of hundreds of manufacturing jobs in recent years.
The jobs that Kraft is adding will include operator and mechanic positions on the single-serve drink-mix production line. Kevin Ripley, the plant’s manager, said that the annual salaries of these jobs will be between $35,000 and $45,000. The Dover Kraft plant currently employs 520 people.