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Heineken names SVP corporate relations

BY DSN STAFF

WHITE PLAINS, N.Y. — Heineken has announced the appointment of Stacey Tank as SVP corporate relations. She will begin her role on Jan. 3, 2012.

Tank joins Heineken USA from General Electric, where she most recently led corporate relations for “Healthymagination” — GE’s $6 billion commitment to bringing better health to more people. Additionally she led the launch of a $1 billion global cancer campaign in September 2011, which included a $100 million open innovation challenge around breast cancer diagnostics.

Prior to these roles, Tank also held CFO responsibilities for GE Water’s North American custom equipment business based in Boston. As a member of corporate audit, Ms. Tank lead teams at GE Healthcare in Canada and Mexico; GE Energy in Canada, Brazil and China; and NBC Universal in Europe. Her career at GE began as a member of GE’s Communications Leadership Development Program with assignments in Paris, France; Milwaukee, Wis.; and Fairfield, Conn.

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M&M’s launches snack mixes line

BY Allison Cerra

HACKETTSTOWN, N.J. — Mars Chocolate North America has expanded its M&M’s portfolio with the introduction of new snack mixes.

M&M’s snack mixes, which will be available in three varieties (milk chocolate, peanut chocolate and dark chocolate), offer a sweet and salty treat by featuring M&M’s candies, mini cookies, golden pretzel twists, raisins, almonds and more.

M&M’s snack mixes will be packaged in 8-oz. resealable stand-up pouches and hit store shelves in May 2012 for a suggested retail price of $3.39 per bag.

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M&M’s to debut new commercial during Super Bowl

BY Allison Cerra

HACKETTSTOWN, N.J. — A Mars Chocolate North America brand will be showcased during Super Bowl XLVI.

The company said M&M’s will be spotlighted in a 30-second spot that will premiere during the first quarter of the game, which will air Feb. 5, 2012. Last year, Mars’ utilized its Snickers brand via the "You’re Not You When You’re Hungry" campaign during the National Football League championship.

"We’re very excited to have M&M’s featured during one of the world’s largest parties," Mars Chocolate North America chief consumer officer Debra Sandler said. "Snickers will prove to be a tough act to follow, but we’re confident our M&M’s spot will have everyone talking on the morning of Feb. 6."

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