BEAUTY CARE

Heidi Klum to be the face of Unilever’s new Clear Scalp and Hair Beauty Therapy line

BY Antoinette Alexander

NEW YORK — Unilever has tapped model, producer, television host and designer Heidi Klum to help launch its new Clear Scalp and Hair Beauty Therapy line of nourishing shampoos and conditioners. Klum will star in the 360-brand campaign including TV, print and digital, beginning in May.

"When it comes to women’s hair care, the emphasis has traditionally been on the ends, yet 99% of hair’s natural strength and beauty comes from the scalp," Unilever’s U.S. hair care marketing director David Rubin said. "Scalp is skin and it is important to care for and nourish it just as we care for our skin. New Clear Scalp and Hair Beauty Therapy feeds the scalp and creates the right foundation for stronger, more beautiful hair in just seven days."

The hair care line is infused with Nutrium 10, which is a blend of vitamins and nutrients that are designed to nourish the scalp, creating the right foundation for strong hair from root to tip.

The new Clear Scalp and Hair Beauty Therapy shampoos and conditioners are available in six customized ranges to address various hair and scalp needs for women including: total care, damage and color repair, volumizing root boost, strong lengths, moisturizing dry scalp and complete care. The line will be available in stores this month.

The collection also includes Clear Men Scalp Therapy shampoos and 2-in-1s, which are specifically formulated to meet the hair and scalp needs for men, including: complete care, cool sport mint, clean and refresh, dry scalp hydration, and strong and full. The line will be available this month.

Specifically formulated to meet the hair care needs of African-American women is the new Clear Scalp and Hair Beauty Therapy Ultra Shea. It offers a fully customized range of hair care products including nourishing oil and balm, as well as shampoo and conditioner. The line also will be available this month.

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New Kotex Natural Balance Web video series features comedian Heather McDonald

BY Antoinette Alexander

DALLAS — Kimberly-Clark’s feminine care brand Kotex Natural Balance has teamed up with comedian Heather McDonald for a new Web video series.

The series, which started May 7, is featured on the Kotex Natural Balance Facebook page and YouTube channel. McDonald stars in the series, calling out the jargon in the category (what does nano-breeze maxi pad technology even mean?) and invites women to join in the conversation.

"Hide your trampolines, America, because if a woman on her period is nearby, her pad is scientifically engineered to make her three times more likely to jump on it, thanks to its new Elastibounce Lining technology," joked McDonald, who is best known for her role as writer and story producer on E!’s "Chelsea Lately." "I love that Kotex Natural Balance is being honest and real with these videos and setting the record straight about what’s necessary and what’s not."

Women can upload their videos and comments on the Kotex Natural Balance Facebook page to let McDonald and Kotex Natural Balance know what’s real and what’s not. Their submissions will help inspire five more videos starring McDonald and influence material for a live Stand Up For What’s Real comedy tour that will visit major cities later this year. McDonald will perform live at select stops.

Kotex Natural Balance is a line of pads, liners and tampons. The pads and liners include a cover that is soft on skin and includes a hint of aloe and vitamin E. All Kotex Natural Balance products feature a breathable touch of natural cotton.

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Johnson Products names new CEO

BY Antoinette Alexander

NEW YORK — Ethnic hair care company Johnson Products has announced that its CEO, Eric Brown, will become executive chair as the company restructures and prepares for future growth.

Succeeding Brown as CEO is Gabrielle Greene, who has worked in the financial services industry for more than 25 years. She serves on several corporate boards, including Whole Foods and Stage Stores.

In his new role, Brown will be actively involved with JPC, as well as focused on strategic initiatives and potential acquisitions.

Renee Cottrell-Brown will remain in her current role as chief marketing officer.

“During my tenure as CEO of Johnson Products Co., I have been extremely proud of all that we have accomplished since acquiring the company in 2009,” Brown stated. “As we prepare for the future, my new role as executive chair will now allow me to focus on important strategic initiatives that will make JPC stronger.”
 
In March 2009, Brown led the acquisition of Johnson Products from Procter and Gamble with the combined investments of RC Fontis, St. Cloud Capital and Plus Factor. At that time, the strategic direction for JPC was to strengthen the company’s signature brands, Ultra Sheen and Gentle Treatment, in the United States and around the world. Within the first 18 months after the acquisition, JPC saw 20% growth in revenues under Brown’s leadership.

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