HEALTH

Hebron USA launches Brazilian probiotic into U.S. market

BY Michael Johnsen

NEWBURY, Ohio — Hebron USA on Monday announced the launch of the Florax DS, a line of ready-to-drink probiotics that doesn’t require refrigeration. 

Florax DS products are formulated with a proprietary strain of the probiotic yeast called Saccharomyces Cerevisiae Cepa Fr 1972, also known as a nutritional or brewers’ yeast.  

The Florax DS RTDs will be available in two flavors — original and raspberry — through Drugstore.com, Meijer, Discount Drug Mart and Rainforestsremedies.com.

Hebron USA earlier this year introduced brands popular in Brazil into the U.S. market at the ECRM Cough & Cold and Allergy EPPS.

That launch included two products familiar with South Americans — Bromelin DS and Propolis DS. Bromelin is a dietary supplement that supports healthy respiratory function with a natural extract made from pineapples. Propolis, also a dietary supplement, helps coat and soothe the throat with its Propolis Extract, a natural ingredient harvested by honeybees.

Hebron USA then shared with ECRM Cough & Cold and Allergy attendees a sneak peak of Florax DS, which boasts a 36-month shelf life and features a QR code on the back of the packaging that directs consumers to the company’s web site, Hebronus.com.

 

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

HEALTH

Kentucky initiates awareness campaign around ‘smurfing’ of PSE products

BY Michael Johnsen

LEXINGTON, Ky. — Gov. Steve Beshear on Monday announced the launch of a privately funded, statewide campaign aimed at increasing public awareness about "smurfing," the illegal process of buying products containing pseudoephedrine on behalf of methamphetamine criminals. The goal of the Anti-Smurfing Campaign is to inform potential smurfers and the general public — through signage displayed at pharmacy sales counters — that smurfing is a serious criminal offense that can result in criminal charges and possibly time in jail. 

The initiative was developed by the Consumer Healthcare Products Association and will be carried out by Kentucky retailers on a voluntary basis.

“Meth has an enormous fiscal and criminal impact on Kentucky, and I am committed to working with leaders across the state to combat the use of this deadly drug," Beshear said. "Smurfing is a main component of the criminal meth process and I want to thank the industry leaders and retailers who are sponsoring this anti-smurfing educational effort.”

“The Anti-Smurfing Campaign also has broad support from the Kentucky retail and law enforcement officials," noted Scott Melville, CHPA president and CEO. "In addition to exploring policy solutions to methamphetamine production and abuse, Kentucky leaders recognize the clear need for a public awareness campaign to inform responsible consumers and meth offenders of the criminal and moral consequences of buying pseudoephedrine for meth cooks.” 

The Kentucky Pharmacists Association and the Kentucky Retail Federation, both co-sponsors of the campaign, have already begun distributing Anti-Smurfing signage to retailers across the state. The campaign is part of Gov. Beshear’s commitment to fighting drug abuse through public awareness and legislative solutions.

Gov. Beshear joined members of the General Assembly, representatives from the Kentucky Retail Federation, the Kentucky Pharmacists Association and the CHPA for the anti-smurfing announcement.

 

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

HEALTH

Nordic Naturals earns Marine Stewardship Council Chain of Custody certification

BY Michael Johnsen

WATSONVILLE, Calif. — Nordic Naturals last week received the Marine Stewardship Council Chain of Custody certification for its processing plant in Bodo, Norway, the supplement supplier stated. The MSC is an international non-profit organization that seeks to contribute to the health of the world’s oceans, in part, by working with its partners to transform the seafood market to a sustainable basis.

“Since our founding, Nordic Naturals has been committed to the health of our oceans and to sustainable fish oil manufacturing,” stated Joar Opheim, Nordic Naturals CEO. “MSC Chain of Custody certification is an important step for the environment, for our company and for the confidence of our customers. We are pleased to announce that our processing plant in Norway has passed this high bar.”

 MSC Chain of Custody certification is a comprehensive traceability program that recognizes and rewards good management and sustainable practices. It assures customers of the integrity of each step in the manufacturing process.

To obtain MSC Chain of Custody certification, Nordic Naturals had to pass an independent, third-party audit conducted by an accredited certification body. Annual surveillance audits are also required to demonstrate that Nordic Naturals continues to comply with the CoC certification standards. The audits will review traceability systems, sourcing practices and processing to assure that the facility meets all MSC standards.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES