HEALTH

Hebron U.S.A. introduces popular Brazil line of healthcare products to U.S. market

BY Michael Johnsen

LAS VEGAS — Hebron U.S.A. last week introduced a brand popular in Brazil into the U.S. market at the ECRM Cough & Cold and Allergy EPPS.

The company has two cough-cold products in its lineup: Bromelin DS and Propolis DS. Bromelin is a dietary supplement that supports healthy respiratory function with a natural extract made from pineapples. And Propolis, also a dietary supplement, helps coat and soothe the throat with its Propolis Extract, a natural ingredient harvested by honeybees.

Also part of the launch is the brand Florax DS, which includes a ready-to-drink probiotic that has a 36-month shelf life and features a QR code on the back of the packaging that directs consumers to the company’s website, Hebronus.com, among other probiotic SKUs promoting diarrhea relief.


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Airborne adds a little pep to its line of immunity-boosting supplements

BY Michael Johnsen

LAS VEGAS — Airborne last week presented two new Airborne Plus Energy products in citrus and berry flavors to address that run-down feeling many people get when they feel they soon may be under the weather.

The new immunity/energy boosters are caffeine free and provide that extra spark through the addition of eight B vitamins to the formulation. Showcased at the ECRM Cough & Cold and Allergy EPPS, the new products also represent a new delivery form for the product: powder packets. Last year, Airborne had added chewable tablets to its line of effervescent supplements.


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EyeScience Labs launches eye health vitamin targeting diabetics

BY Michael Johnsen

COLUMBUS, Ohio — EyeScience Labs on Wednesday introduced a new eye vitamin for people with diabetes.

The new product, Diabetic Vision Formula, was developed in an effort to help protect against potential vision problems associated with diabetic retinopathy, a condition that affects an estimated 4.1 million Americans and is cited as a leading cause of blindness for American adults by the National Eye Institute, a division of the National Institutes of Health, the company reported.

The Diabetic Vision Formula contains 11 nutrients, including vitamin B-6, omega-3, niacin, lutein, alpha lipoic acid, cinnamon bark, bilberry and grapeseed extract.

EyeScience formulas are directly sold through participating eye care professionals and nationwide at CVS/pharmacy.


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