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Heartworm risk in pets increases with warmer weather, veterinary group warns

BY Alaric DeArment

AUSTIN, Texas — A veterinary group in Texas is urging pet owners to protect their cats and dogs from heartworms.

The Texas Veterinary Medical Association is marking Heartworm Awareness Month in April, warning about the ease by which mosquitoes can transmit the illness to pets.

"Mosquitoes are not selective, and therefore any dog or cat, regardless of breed, age or indoor/outdoor status, is at risk," TVMA member Jennifer Hennessey said. "Treatment of heartworm disease is far more costly on the owner’s pocketbook than keeping the pet on a preventative medication, and there is no treatment for feline heartworm disease, only the opportunity to prevent it. The prevention products on the market today are safe and effective."

The organization said Texas has one of the highest concentrations of heartworm disease in the United States, and the risk is increased as temperatures and mosquito populations increase.

 

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NAD advises USPLabs to tone down advertising claims supporting AP supplement

BY Michael Johnsen

NEW YORK — The National Advertising Division earlier this week recommended that USPLabs discontinue claims referencing “clinical” or “university” studies for the company’s AP Dietary Supplement. NAD further recommended that the advertiser modify the claim “Award Winning Nutrient Partitioning Agent” to disclose that the designation was awarded by “Planet Muscle Magazine” in 2008, 2009 and 2010.

NAD noted in its decision that the advertiser voluntarily agreed to add language to future advertisements to clarify that the supplement does not serve to “block” carb or render them indigestible. To avoid potential consumer confusion, NAD recommended the advertiser modify the advertising to note that the supplement “may help” or is “designed to help” the body “better use” carbohydrates.

In its advertiser’s statement, the company said it would take NAD’s recommendations into account in future advertising “with the goal of always producing accurate and substantiated [advertisements].”


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CHPA’s Stop Medicine Abuse campaign named honoree for the 17th Annual Webby Awards

BY Michael Johnsen

WASHINGTON — The Consumer Healthcare Products Association’s Stop Medicine Abuse campaign was selected as an official honoree in the 17th Annual Webby Awards in the Family/Parenting category, the over-the-counter association announced Thursday. 

“We are very excited to receive this recognition, as our call to action has always been reaching parents about a problem that often flies under the radar screen and mobilizing them to safeguard their medicines cabinets and talk to their teens,” stated Emily Skor, CHPA VP communications and alliance development. “It’s encouraging to be named among many well-known groups as we continue to seek innovative ways to give parents the tools and information they need to prevent cough medicine abuse and keep their teens safe.”

Launched in 2009, StopMedicineAbuse.org was redesigned last year to provide parents and community leaders with new tools and information to engage them in the fight against teen abuse of OTC cough medicine containing dextromethorphan. One in 20 teens reports abusing OTC cough medicine to get high, CHPA noted. The Stop Medicine Abuse campaign has an active presence on Facebook, Twitter and YouTube, providing parents with prevention tips and generating parent-to-parent conversations led by five moms from across the United States with different backgrounds who make up the Stop Medicine Abuse Five Moms team.

The Webby Awards is the leading international award honoring excellence on the Internet. The Webbys is presented by the International Academy of Digital Arts and Sciences, a 1,000+ member judging body that includes executive members comprised of leading web experts, business figures, luminaries, visionaries and creative celebrities.

 

 

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