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Healthy Ones deli meat brand to donate to WomenHeart throughout February

BY Melissa Valliant

Healthy Ones deli and lunch meat will be sporting red packaging and signage throughout the month of February in recognition of Heart Health Awareness Month.

The brand is donating 5 cents per tub of lunchmeat and 5 cents per pound of deli meat — up to $50,000 total — sold in grocery stores nationwide to WomenHeart: The National Coalition for Women with Heart Disease.

"We strive to support a healthy lifestyle, so we were thrilled that our 2012 campaign helped aid women in taking preventive actions that reduce their risk of heart disease," said Elizabeth Di John, brand manager of Healthy Ones. "It is very rewarding to know that we can continue supporting those efforts in 2013."

Healthy Ones’ ham, turkey breast, chicken breast and roast beef has been certified as "extra lean" by the American Heart Association.

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Target to launch fresh food departments at nine Detroit stores

BY Alaric DeArment

MINNEAPOLIS — Target will dedicate about 10,000 sq. ft. at nine of its stores in the Detroit area to fresh groceries, the mass merchandise chain said Monday.

The company said the remodeling effort was part of its ongoing effort to remodel stores across the country, and the new layout also would include reinventions in departments such as beauty, home, shoes and baby. Fresh foods will include produce, packaged meat and prepackaged baked goods, as well as frozen and dry food offerings.

Meanwhile, the beauty section will be made more visual, allowing easier browsing for a mix of everyday essentials and exclusive brands. The home department will offer easier navigation with wider aisles and lower product displays.

"We’ve heard from our guests that they want more fresh food options in the convenience of their local Target store," Target SVP grocery Annette Miller said. "We’re excited to unveil a new, one-stop shopping experience and believe this significant investment underscores our commitment to the Detroit community."

The company said it also would remodel additional stores in the Detroit area later this spring, with plans to remodel stores in other markets such as Cleveland, San Antonio and Las Vegas.

 

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VictorTurner says:
Jan-29-2013 01:07 pm

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Budweiser announces birth of baby clydesdale with first tweet: Horse to be featured in Super Bowl ad

BY Jason Owen

ST. LOUIS — Budweiser launched its first Twitter account on Jan. 27, and made a splash with its first tweet: an image of a newborn member of the "Budweiser Clydesdales Class of 2013."

 

Using #clydesdales, Budweiser is asking Twitter followers of @Budweiser and Facebook friends to help name the young equine star, who will be seen by an estimated 110+ million viewers next Sunday during a 60-second Super Bowl XLVII TV ad.

“This newest member of the Budweiser Clydesdale family was 7 days old on the day this part of the Super Bowl commercial was filmed,” said Jeff Knapper, general manager of Clydesdale operations. “A star was truly born on Jan. 16.”

The Budweiser Clydesdales will appear in the new 60-second spot, “Brotherhood,” which chronicles the bond a Clydesdale foal shares with its trainer. Partially shot at the company’s Warm Springs Ranch, “Brotherhood” will take the Clydesdales advertising into new territory by providing a new level of access to their early years. This is the Clydesdale’s 23rd Super Bowl spot since first appearing in a big game spot in 1986.

In addition to the baby foal born this month that will appear in the spot, other young Clydesdales, including an 8-month-old and a 2-year-old, will be featured, in addition to a full hitch of eight adult horses.

Budweiser’s Twitter channel debuted after the social media platform introduced age verification, allowing the beer to restrict its tweets to users 21 years and older.

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