HEALTH

Healthy Mama debuts second caffeine-free protein energy beverage for pregnant and nursing women

BY Michael Johnsen

WOODCLIFF LAKE, N.J. — Healthy Mama brand on Thursday debuted its second caffeine-free protein energy beverage flavor, Boost It Up! Pom Cherry, joining Mighty Mango as the original energy drink for pregnant and nursing women. 
 
“During pregnancy and nursing, coffee or energy drinks may be dangerous," said Rachel Katz-Galatt, Healthy Mama founder. "Our low calorie, low sugar Boost It Up! Pom Cherry offers a safe and natural alternative energy boost with essential vitamins, natural sweeteners like fruit juice and organic cane sugar and other ingredients to relieve common symptoms,” she said. “Now, women will be able to seek relief from their ailments and have the peace of mind that the products are the safest on the market.” 
 
Boost It Up! Pom Cherry contains 7 grams of protein, B vitamins to support optimal energy, vitamin D to help build baby’s bones and teeth and 3 grams of fiber. This all-natural drink supports healthy digestion and helps women avoid constipation with 3 grams of fiber. Electrolytes help maintain hydration, stop cramping and reduce fluid retention in pregnant and nursing mamas. Boost It Up! Pom Cherry retails for $3.29/bottle and $35.53/case. 
 
"Whether used as a healthy hydrating energy source during pregnancy and breastfeeding, or the beverage of choice during labor, Healthy Mama brand's Boost It Up! natural drinks are ideally suited to pregnant and nursing women," said registered dietitians Stephanie Clarke and Willow Jarosh, co-owners of C&J Nutrition and Healthy Mama brand advisory board members. "Filled with a rich array of essential vitamins, electrolytes, energy-sustaining protein and filling fiber, this product's formula provides nutrition, hydration and energy during all phases of pregnancy, labor and nursing."
 

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Dr. Reddy’s Labs launches generic version of Allegra-D 12 Hour Allergy & Congestion

BY Michael Johnsen

HYDERABAD, India – Dr. Reddy’s Labs announced Thursday that it has launched its over-the-counter fexofenadine hydrochloride and pseudoephedrine hydrochloride extended release tablets 60-mg / 120-mg, a bioequivalent generic version of Allegra-D 12 Hour Allergy & Congestion, in the U.S. market. 
 
According to the company, the Allegra-D 12 Hour brand has U.S. sales of approximately $49.8 million for the latest 52 weeks ending Oct. 6, 2014 for total U.S. multi-outlet, citing IRI.
 
Dr. Reddy’s private label version of Allergra-D 12 Hour will be available in a 20-count blister.

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OTC industry moves toward ml-only dosing for children’s liquid formulations

BY Michael Johnsen

WASHINGTON — The Consumer Healthcare Products Association board of directors on Wednesday announced changes to CHPA’s voluntary guidelines addressing dosing of liquid pediatric over-the-counter medicines.
 
Key changes to the voluntary guidelines include:
 
  • Deleting “spoon” labeling (i.e., teaspoon, tablespoon) on dosing directions and dosing devices;
  • Specifying use of “mL” only in dosing directions and on devices; and
  • Deleting the provision in dosing directions of a definition of any volumetric unit of measure (i.e., mL = milliliter).
 
The updated guidelines replace the previous version of this document approved in November 2009 that specifies mL as the preferred unit of measure.
 
“The makers of OTC medicines fully support using mL as the standard unit of measurement on all liquid orally ingested OTC medicines for children, as we believe this uniformity will make proper dosing easier for parents,” said CHPA resident and CEO Scott Melville. “We know from recent a study released in Pediatrics that parents who used milliliter-only units made fewer dosing errors than those who used teaspoon or tablespoon units. We hope this change combined with the ongoing educational efforts of the CHPA Educational Foundation will contribute to a significant decline in medication errors.”
 
The changes are supported by the Centers for Disease Control and Prevention PROTECT (Preventing Overdoses and Treatment Errors in Children Taskforce) Initiative, who partners with the CHPA Educational Foundation on the UpandAway.org safe medicine storage campaign.
 
In addition, the National Council on Prescription Drug Programs has also recommended a move to “mL only” labeling (for prescription liquid medicines), and a recent FDA draft guidance document addressing issues aimed at enhancing safe use of OTC pediatric liquid acetaminophen products also specifies that dosing directions should be provided in mL only.

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