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Healthy is as healthy does – supplement users make better lifestyle choices survey finds

BY Michael Johnsen

WASHINGTON — When it comes to making lifestyle choices, those who take dietary supplements seem to make healthier choices overall, compared with those who do not take dietary supplements, according to the most recent CRN Consumer Survey on Dietary Supplements from Ipsos Public Affairs on behalf of the Council for Responsible Nutrition.  

Consistent with years past, the survey found that 68% of U.S. adults take dietary supplements, and those supplement users are more likely than non-supplement users to also engage in certain other healthy habits. 

“It’s clear that supplement users, for the most part, are not just popping pills in lieu of putting in the hard work it takes to be healthy, but instead are very health conscious and view their supplement use as one of the things they do to promote good health,” stated Judy Blatman, SVP of communications, CRN. “There is no magic bullet for good health, and supplement users seem to understand the importance of combining, rather than isolating, healthy practices. It’s the total lifestyle that’s going to help you feel good and stay fit, and taking supplements is one piece of that lifestyle.” 

More than three-quarters of all adults believe that taking supplements is a smart choice for a healthy lifestyle. When asked why they take supplements, 53% of supplement users said they took dietary supplements for overall health and wellness; 35% said it was to fill in nutrient gaps in their diet. 

At 76%, the multivitamin was found to be the most popular dietary supplement among supplement users, according to the survey. This is also consistent with data from years past. “A daily multivitamin is beneficial for almost everyone, at any stage in life, playing an important role in filling nutrient gaps, and serving as an affordable and convenient insurance policy for getting valuable nutrients,” commented Duffy MacKay, VP of scientific and regulatory affairs, CRN. “Engage your doctor, nurse practitioner, pharmacist or other healthcare practitioner about which supplements fit your personal lifestyle and life stage.”

The 2012 CRN Consumer Survey on Dietary Supplements was conducted August 27 to 31, 2012 by Ipsos Public Affairs and funded by CRN. The survey was conducted online and included a national sample of 2,006 adults ages 18 years and older from Ipsos’ U.S. online panel. The survey has been conducted annually since 2000.

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CVS/pharmacy expands exclusive Gold Emblem line

BY Antoinette Alexander

WOONSOCKET, R.I. — CVS/pharmacy has announced the expansion of its Gold Emblem private brand food line.

 "At CVS/pharmacy, we are committed to meeting our customers’ needs, and that includes continuing to innovate with our exclusive brands to offer new, high-quality, affordable products we know they’ll love," stated George Coleman, VP of merchandising, store brands and quality assurance for CVS/pharmacy. "The new additions to Gold Emblem, including the introduction of Gold Emblem Select, deliver on that promise with delicious flavors and quality ingredients."

Gold Emblem products bearing the new Gold Emblem Select label use premium ingredients, artisanal techniques and distinctive flavor, the company stated. Marking the introduction of Gold Emblem Select are its ground coffees, which use globally sourced, 100% Arabica raw coffee beans.
The bagged coffees are now available chain-wide, along with two single-serve coffee pods that are compatible for use in Keurig and other single-serve coffee makers.

In addition, new items have been introduced as part of the core Gold Emblem line re-launched earlier this year. The newest items include Gold Emblem Snack Bars, Gold Emblem Dark Chocolate Covered Real Fruit, Gold Emblem Mixed Nuts, Gold Emblem Sparkling Fruit Burst Water, Gold Emblem Black Tea and Gold Emblem Caramel Crunch & Gold Emblem Ranch Flavored Pretzel Pieces. Nearly all of the new options cost less than $5 each.
 

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Avella releases guide to specialty pharmacy for payers

BY Alaric DeArment

PHOENIX — Avella Specialty Pharmacy has released a new white paper for payers selecting new specialty pharmacy partners, the company said Wednesday.

Avella announced the release of Guide to Selecting the Appropriate Specialty Pharmacy: 10 Elements a Payor Should Consider in the Decision Process. "Payor" is a spelling commonly used within the industry, though Drug Store News uses the spelling "payer." Specialty drugs will account for about 40% of a health plan’s drug spending by 2020, according to research by the Kaiser Family Foundation.

The 10 factors include the ability to provide access to limited distribution drugs and the ability to provide comprehensive, quality clinical services to patients, as well as insights on the importance of data management reporting and waste containment.

"The specialty pharmacy is an integral aspect of the healthcare system," Avella VP of managed markets Kevin James said. "It is important for payers to work with someone who really understands the specialty drug environment and can offer solutions to address the unique cost and adherence challenges associated with specialty drugs. Specialty pharmacy partnership results in lower costs and better patient care throughout the course of treatment."

 

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