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Healthy Choice gets inspired by ‘Top Chef’

BY Allison Cerra

NEW YORK — ConAgra Foods brand Healthy Choice has enlisted Bravo’s competitive cooking reality show "Top Chef" to launch its latest line of frozen entrées.

The exclusive line of Healthy Choice Top Chef Inspired Café Steamers combines flavorful ingredients and culinary expertise of "Top Chef" with Healthy Choice’s innovative steaming technology.

As part of the product launch, "Top Chef" will host a competition-based original Web series, "Top Chef Healthy Showdown" on BravoTV.com, which challenges former contestants to bring their healthy A-game to a contest where the winner will become the "flavor ambassador" for the Healthy Choice brand. Additionally, Healthy Choice will be spotlighted in the upcoming season of "Top Chef." The brand also is slated to expand its exclusive "Top Chef"-inspired  portfolio with new product launches in the future.

Healthy Choice Top Chef Inspired Café Steamers will hit the frozen food section of retailers nationwide this month.

"’Top Chef’ is known for inspiring consumers with great tasting meals. This line of Top Chef Inspired Cafe Steamers combines unique ingredients with our proprietary steaming technology into meals that aim to satisfy any palate," Healthy Choice VP and general manager Carlos Veraza said. "We work tirelessly to inspire consumers with a variety of great tasting, better-for-you frozen entrées. Healthy Choice is proud to partner with Bravo Media to bring consumers a wide variety of meals that capture the essence of ‘Top Chef’ flavor, with the healthy attributes and great taste consumers expect from Healthy Choice."

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Kleenex debuts Cool Touch tissue in time for cough-cold season

BY Allison Cerra

DALLAS — Kleenex has debuted a new facial tissue designed to cool a sore nose on contact.

Kleenex Cool Touch tissue is a soft tissue that features a proprietary blend of ingredients, including  a formula of cooling moisturizers and aloe, which actively releases a cool sensation to soothe sore noses.

"This is just the latest in a long line of category-leading innovation driven by the Kleenex brand," Kleenex brand director Craig Smith said. "Our research shows that as many as 24 million people have a sore nose in a given year, most often caused by the common cold, flu and allergies. Kleenex Cool Touch tissues include an innovative feature that provides a cool sensation when it contacts your skin, offering a better way to soothe sore noses."

Kleenex Cool Touch tissues is hitting store shelves nationwide this month.

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PepsiCo shuffles executives

BY Allison Cerra

PURCHASE, N.Y. — PepsiCo on Wednesday announced several executive changes at its company, including a new CEO of PepsiCo Beverages Americas.

Frito-Lay North America president and CEO Al Carey was named CEO of the PepsiCo Beverages Americas unit, effective immediately. In his new role, Carey, a 30-year PepsiCo veteran, will be responsible for all aspects of the beverage businesses in the Americas. He will report to PepsiCo chairman and CEO Indra Nooyi.

Meanwhile, the beverage unit’s current leader, Massimo d’Amore, will retain responsibility for the North American Gatorade and Tropicana businesses, as well as the Latin American beverage business, and will report to Carey. Additionally, d’Amore will continue to lead the Global Beverages Group as president. In this capacity, he will report to Nooyi.

Succeeding Carey at Frito-Lay North America president is Tom Greco, who most recently served as Pepsi Beverages Co. EVP and chief commercial officer.

"The appointments we’ve made today reflect the depth of our management bench, the quality of our leaders, and will lead to a seamless transition," Nooyi said.

In related news, PepsiCo also announced the retirement of Pepsi Beverages Co. CEO Eric Foss, effective Dec. 9. Foss has served in this capacity since February 2010.

 

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