HEALTH

HealthSpot brings new point-of-care revolution to telehealth kiosk

BY Michael Johnsen

DENVER — HealthSpot on Monday unveiled a new functionality available through its in-store telehealth kiosks – a blood test that captures a number of health metrics in as little as 7 minutes. 
 
It's the kind of turn-key doctor's office solution that's not even available at many doctor's offices. 
 
“Adding labs to HealthSpot significantly enhances our mission to transform healthcare for consumers and providers," stated Steve Cashman, HealthSpot CEO. "We are transforming retail clinics into a true extension of the local medical community and widening the scope of services that can be offered via telehealth. The addition of blood analysis via Samsung’s smart point-of-care technology will allow providers to go one step further for virtual exams inside the HealthSpot station and serve patients better than ever before,” he said. “We are helping consumerize healthcare — no more needles, no more wait and all at a lower cost. People like that.”
 
HealthSpot unveiled the new point-of-care lab technology from Samsung – called the Samsung LABGEO PT10 – at the National Association of Chain Drug Stores Total Store Expo here. Pending FDA approval, consumers will be able to obtain fast, easy and accurate blood tests for cholesterol, diabetes and liver tests, as well as other lab tests simultaneously.
 
HealthSpot has already transformed the retail clinic by adding a virtual healthcare provider visit and in the future will be able to automate and integrate lab visits. The HealthSpot technology will connect lab results not only with the doctor’s electronic medical record but with the consumer’s personal health record and with the consumer’s insurance benefit plan and billing.
 
Through HealthSpot’s telehealth platform and integrated biomedical equipment, medical providers can virtually examine a patient using equipment similar to that found in their doctor’s office. With the addition of point-of-care technology, clinicians will be able to get on-demand results to make decisions right at the point of care, providing health systems with efficiency and cost reduction while improving health outcomes.
 
With the addition of Samsung’s blood analyzer, consumers will be able to get affordable and on-demand lab results in addition to access to healthcare providers, inside HealthSpot stations at convenient retail pharmacy locations. 
 
HealthSpot is already bringing the doctor’s office to consumers in retail pharmacies across Ohio in select Rite Aid locations. The HealthSpot station is a fully-enclosed, 40-square-foot kiosk enabled with proprietary cloud-based telemedicine software that allows patients to be seen and treated for a series of illnesses and conditions. 
 

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CPR hires seasoned veteran to serve in SVP role

BY Michael Johnsen

MARIETTA, Ga. – Competitive Promotion Report recently named Scott Hanslip to the role of SVP, the company announced. 
 
“For more than 25 years, CPR has provided our clients with unique and proprietary competitive intelligence to help them develop more effective sales and marketing strategies," stated Glenwood Davis, CPR president and CEO. "Scott’s exceptional experience in the industry combined with his passion and dedication to provide clients with fact-based solutions to address the business challenges they face makes him perfect for his new role with CPR. Our clients will benefit greatly from Scott’s strong commitment to excellence.”
 
Hanslip comes to CPR from IMS Health, where he was director of sales. He has also served as VP sales for SDI Health and as a customer marketing director for Pfizer Consumer Health. 
 
Hanslip earned his BA in communications at DePauw University in Greencastle, Ind.
 
 
 

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Influencing OTC purchase decisions

BY Michael Johnsen

Once you’re able to get that inch on shelf with a new product launch, the next step is moving it off of that shelf and into the consumers’ hands. It’s a complex mix of factors that influence that purchase decision, including everything from brand identity, optimized planogram placement and the kind of new-product packaging that makes everything pop off of the shelf.
 
DSN reached out to Instantly, an on-demand consumer insights platform that produces the Instantly Shelf Score, to measure consumer perception of three recent OTC product introductions based on purchase intent, product differentiation, desire and value proposition. 
 
Judging from the responses, Cosmederm BioScience’s TriCalm really resonated with prospective consumers with 71% intending to purchase a product that 75% said they needed. And the packaging for Hyland’s 4 Kids Bumps and Bruises really sings on the shelf, according to the survey, as 67% of consumers noted that the new kids pain reliever was distinguished from other like products on the market. And Pharmavite’s Nature Made Digestive Probiotics ranked high on value, with 57% of consumers reporting that the price point is a fair match to the product benefits.
 
For charts from this report, click here.

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