Health plays role in snacking indulgence
While consumers may be growing more health-conscious with their food choices, it seems there is still room for life’s little indulgences. According to new international research on snacking motivation from Mintel, Americans cited treating themselves as the top reason to snack (50%), and more than one-quarter (28%) agreed that taste is more important than health when choosing a snack.
But that’s not to say health claims are no longer a critical component of which snacks actually fall into the shopping basket. Consumers increasingly want an indulgence that’s healthy, too.
Despite that propensity to indulge, health continues to play a critical role in the types of snacks consumers eat. One-third (32%) of consumers said the majority of snacks they eat are healthy, and more than one-quarter (28%) said they are snacking on healthier foods this year than in 2016.
Snacks with health-related claims are among the fastest-growing snack launches, with low-, no- or reduced-allergen claims accounting for 46% of total new snack product launches in the United States in 2017, an increase of 30% over 2013, according to Mintel Global New Products Database.
“The importance of snacking in America is undeniable, and it is creating more and more opportunity for companies and brands as snacking frequency increases, particularly among younger consumers,” noted Beth Bloom, associate director of U.S. food and drink reports at Mintel. “While health is a factor for consideration in food and drink decisions, the majority of snackers do so for a treat, meaning even health-focused snacks should appeal [to consumers] with messages about enjoyment and indulgence.”
McCormick acquires RB’s food division
SPARKS, Md. — McCormick on Friday announced that it had completed its acquisition of Reckitt Benckiser’s food division, RB Foods. Among the brands that now come into McCormick’s portfolio are Frank’s Red Hot, French’s and Cattlemen’s, all of which McCormick said were a strategic git within its global branded flavor offerings.
"We are thrilled to acquire Frank's RedHot, French's and other iconic, market-leading brands, as we complete a transaction that has been at the top of our strategic list for over a decade and will generate significant shareholder value," McCormick chairman, president and CEO Lawrence Kurzius said. “McCormick is the perfect home for brands like Frank's RedHot and French's as their simple, clean ingredients make them liquid spice.”
The company announced the planned acquisition in July, financing the roughly $4.2 billion deal with a combination of new debt that included senior unsecured notes and pre-payable term loans, as well as equity.
“The addition of these highly complementary brands will allow McCormick to continue to take advantage of the growing trend toward spicy, flavorful eating with natural, high-quality ingredients and advances our vision to ‘Bring the Joy of Flavor to Life,’” Kurzius said. “The talented employees of RB Foods have built a great business, and we look forward to working with them to achieve continued success.”
Target brings experienced hands to food, beverage departments
MINNEAPOLIS — Target is bringing on talent from Walmart and General Mills to accelerate its food and beverage strategy.
Mark Kenny will join Target as VP divisional, meat and fresh prepared food where he will oversee the meat, seafood, deli, bakery and prepared food categories. Kenny joins Target from Walmart, where he most recently was the senior director of private brands, deli and bakery.
Liz Nordlie will join Target as VP product design and development for food and beverage. She will oversee the brand direction and product vision for owned brand food and beverage categories. With 27 years of brand building experience across 30 food and beverage businesses, Nordlie will lead and strengthen efforts underway with Target’s owned brand portfolio.
Nordlie joins Target from General Mills, where she spent 20 years in general management roles, building brands across cereal, snacks, meals, yogurt and baking core businesses, as well as natural and organics. Most recently, Nordlie was the president of General Mills baking division.
Nordlie and Kenny will join Target later this month.
“We have been making positive progress with our assortment, presentation and operations in food and beverage this year," Target EVP and chief merchandising officer Mark Tritton said. "With Jeff Burt’s leadership, and the investment we’re making to bring on two new seasoned executives, combined with our already talented team, I’m confident we’ll be able to go even further, faster, delivering both an experience and assortment that’s uniquely Target."