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Health Mart puts finishing touches on OTC private brand lineup; new categories to bow at ideaShare 2012

BY Rob Eder

McKesson has announced that the complete line of Health Mart private-label over-the-counter healthcare products is now available with the introduction of the final two product categories in the assortment — incontinence and personal diagnostics. The new items will make their debut at McKesson ideaShare 2012, which is slated for June 24 to 28 in Las Vegas’ Venetian Resort Hotel.

First unveiled to McKesson customers last year at ideaShare 2011 in San Francisco, the Health Mart private-label line officially launched last November with an assortment of diabetes care products.

Additional healthcare categories have been added on a monthly basis, including smoking cessation, analgesics, upper respiratory, baby care, first aid, personal diagnostics, skin care, vitamins, incontinence, eye and ear care, and digestive health.

The Health Mart brand is designed to help community pharmacies build closer customer relationships and raise awareness of the pharmacist’s role as a community healthcare provider. “Health Mart pharmacies continue to be recognized by consumers as healthcare leaders; this is exemplified by the franchise ranking highest in overall customer satisfaction among chain drug stores in the 2011 J.D. Power National Pharmacy Study,” said Brian Tyler, President, McKesson U.S. Pharmaceutical. “The Health Mart private label will help our Health Mart pharmacists advance their relationships with customers with an affordable, high-quality line of over-the-counter health products.” 

Items for the Health Mart private label were selected through a careful analysis of the best-performing products as preferred by consumers. The line provides Health Mart pharmacies the ability to offer high-quality products at retail prices as much as 20% to 40% less than national brand varieties.

According to Nielsen, private-label products are growing faster than branded products across most OTC categories, with sales increasing 7% over the past year.

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And the winner is …

BY Rob Eder

Winners of the 2012 Pharmacy of the Year awards will be announced live at McKesson ideaShare at a special evening ceremony, Monday, June 25, at the Venetian Resort Hotel in Las Vegas.  McKesson’s annual awards recognize leading independent pharmacies for the exceptional healthcare contributions they have made to their communities over the past year.

McKesson’s Pharmacy of the Year award winners are selected based on performance against several important criteria, including customer educational programs, the use of technology to increase efficiencies and ensure accuracy, product selection, in-store programs and design.  

Last year’s grand prize for overall excellence was awarded to Birch Health Mart Pharmacy in Tooele, Utah. In addition to running a successful business, Birch Health Mart — owned and operated by Sheldon Birch — was selected for its active collaboration with other healthcare providers to address the increasing occurrence of diabetes in the community. 

Since partnering with McKesson in 2007, Birch Health Mart Pharmacy has been able to grow and serve the expanding needs of its community. Last year, Birch worked with McKesson to design and build a state-of-the-art Health Mart pharmacy that includes a drive-through window and automated dispensing technology. By leveraging Health Mart’s front-end solutions, Birch has captured significant revenue from over-the-counter and private-label sales.

As an encore, Birch recently opened its second store and is planning to open a third to address the growing needs of the community, including access to clinical expertise and personalized services.

“It’s important to me that my pharmacies are viewed as trustworthy and reliable healthcare resources for the community, and that my staff listens and engages with each patient as an individual,” said Birch Health Mart owner Sheldon Birch. “Partnering with McKesson and embracing the solutions and services offered by Health Mart enables me to focus my time and efforts on customer service and clinical care for my patients. I am honored to receive this award from McKesson as it validates our commitment to the community.”

For more information visit McKesson ideaShare 2012. To learn more about Health Mart, click here.
 

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Apothecary Shops changing brand to Avella Specialty Pharmacy in August

BY Michael Johnsen

PHOENIX — The Apothecary Shops are rebranding to become Avella Specialty Pharmacy, effective in August, the company announced Wednesday.

"We are rebranding to establish a single entity that more accurately represents the evolution of our company," stated Keith Cook, president of Avella Specialty/Apothecary Shops. "In doing so, we anticipate it will be easier for customers and partners to communicate with us."

The letters within Avella are selected from key words in the company’s mission statement: Health, Devotion and Excellence. The new infinity logo illustrates the continuous and uninterrupted commitment to patients and providers.

"Our company fundamentals have not changed. We have the same leadership, store locations and commitment to clinical excellence and patient care," Cook said.

A new brand video and updated registration is available at the company’s new website at Avella.com.

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