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Health Market Science appoints former Dendrite exec as SVP

BY Alaric DeArment

KING OF PRUSSIA, Pa. — Data and data management services provider Health Market Science has appointed Mark Cieplik as SVP life sciences sales, the company said.

In his new position, Cieplik will be responsible for revenue growth and client satisfaction in HMS’ largest business segment.

Prior to working for HMS, Cieplik worked in sales, marketing and operations leadership positions for nine years at Dendrite, now Cegedim.

"During his nine-year tenure at Dendrite, Mark was a key member of the management team that grew the company to over $350 million," HMS EVP sales John Schultz said. "His expertise will help fuel his team’s vision and the aggressive goals we’ve set for client reach and revenue growth at Health Market Science."

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NAD affirms Allegra claims; asks Chattem to quantify ‘fast-acting’

BY Michael Johnsen

NEW YORK — The National Advertising Division of the Council of Better Business Bureaus on Tuesday determined Chattem, maker of the Allegra allergy relief medication, provided a reasonable basis for the claim that “only Allegra combines fast, non-drowsy, 24-hour relief.”

However, the NAD recommended that the advertiser modify the claim to make clear that the onset of action for Allegra is one hour, and recommended Chattem discontinue advertising that suggested the product provided immediate relief. As part of a separate, prior decision, the NAD had ruled that McNeil Consumer Healthcare’s Zyrtec had an onset of action of one hour, while Claritin had an onset of action of three hours. “Given that there is sufficient data providing a reasonable basis for a finding that Zyrtec and Allegra have the same onset of action time — one hour — simply put, Claritin is not as fast as Allegra,” NAD noted.

The NAD further recommended that the advertiser modify any future product packaging mock-ups in print advertisements to clearly and conspicuously disclose what is meant by “fast” — that the product starts working in one hour.

The Allegra claims originally were challenged by Schering-Plough Healthcare Products, maker of Claritin.

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Solar energy systems make debut at Smith’s stores

BY Allison Cerra

ALBUQUERQUE, N.M. — Kroger announced that two of its Smith’s stores in Albuquerque, N.M., have installed photovoltaic energy panels.

The solar energy system on the roof of each Smith’s store consists of 442 panels, each containing cells that convert sunlight into direct current electricity, Kroger said. Smith’s was selected to be among the first Kroger division stores to install photovoltaic panels.

"We have done a lot of work over the last several years to integrate sustainable practices into our everyday business operations," Kroger president and COO Rodney McMullen. "Today, we are proud to unveil Kroger’s first operational solar energy project. Smith’s has done a tremendous job bringing this to realization. Kroger will continue reducing energy consumption and testing technologies that support future use of alternative energy sources."

Smith’s operates 133 stores throughout seven western states.

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