Health claims drive growth
Health still is a priority for Americans, as sugary cereals are declining and cereals with health benefits, like whole grains, vitamins and minerals, are experiencing slow but steady growth.
Overall, sales of ready-to-eat cereals were flat, up 0.2% in the 12 weeks ended June 12 to $1.5 billion. Of the top 10 cereals tracked by SymphonyIRI Group, only six brands experienced single-digit gains, and most were up less than 4%. The reason: rising prices, popularity of cereal bars and the convenience of bagels and toaster pastries.
The article above is part of the DSN Category Review Series. For the complete Cereal Sell-Through Report, including extensive charts, data and more analysis, click here.
Herr’s spices up ripple kettle potato chips
NOTTINGHAM, Pa. — Herr’s is turning up the heat with its newest potato chips, co-created by T.W. Garner.
New Herr’s hot-sauce-flavored ripple kettle cooked potato chips combine the taste of Herr’s ripple kettle cooked potato chips with the zing of Texas Pete hot sauce, the companies said. This is the second potato chip creation developed in the companies’ partnership.
The new Herr’s hot-sauce-flavored potato chips now are available in stores and vending machines across the United States.
Limited-edition Jones Soda collection features So So Happy characters
SEATTLE — Jones Soda has partnered with a lifestyle brand to create a collection of limited-edition glass bottles.
In their limited-edition collection, Jones Soda and So So Happy teamed up to roll out four 12-oz. glass bottles that are adorned with four So So Happy characters. The bottles will be sold as four-packs and include one bottle of each flavor with accompanying So So Happy images on the label.
"Both Jones and So So Happy are known for creating fresh, irreverent products that appeal to a wide audience, from younger kids and teens to adults and beyond," Jones CEO William Meissner said. "It was a natural partnership, as both brands support the idea of individuality, and that really comes to life with this new line."
The Jones Soda/So So Happy bottles retail as a four-pack for $11.99 plus shipping and handling, and can be shipped anywhere within the United States and Canada.