BEAUTY CARE

HealFast skin care line hits consumer market

BY Antoinette Alexander

PINE BROOK, N.J.  — After 10 years serving the professional market with products containing ingredients naturally derived from eggs to topically treat severe skin conditions, Fortitude Health has launched its HealFast SkinCare to the consumer marketplace.

HealFast is a line of skincare that features proprietary Ovasome technology. Its formulations contain specific ingredients found naturally in the everyday egg that provide a source of nourishment from vitamins, minerals and proteins that balance and heal the skin, the company stated.

It is historically documented that eggs have been a primary ingredient in skin care for thousands of years. Zhang Lihua, beauty and Imperial Consort of the Chen Dynasty compiled the earliest recorded skin care recipe, dating back to 600 B.C. There also are stories recorded of women in England applying eggs to their faces as part of their beauty regimen as early as 1300 A.D. But it is interesting to note that in all of these ancient recipes, the egg white was used and the yolk was discarded. According to HealFast, its research reveals that discarding the yolk is not the most beneficial use of the egg in a skin care regimen.

Egg whites contain a high concentration of protein, which can have tremendous benefit for skin, hair and nails. But the yolk contains the majority of the egg’s vitamins and minerals, the company stated. Almost all skin care treatments on the market today are based on active ingredients that are found naturally in egg yolks. Retinol, or vitamin A, has been proven to reduce wrinkles, boost collagen and speed cell turnover. Vitamins C and E are known for their ability to fight free radicals. Minerals like copper also have been studied for the stimulation of collagen production. And hyaluronic acid is used in skincare products to attract and retain moisture. The egg yolk contains all of these vitamins and minerals naturally in abundance.

The HealFast SkinCare launch collection offers three key products, each of which contain the Ovasome technology:

  • Egg Cream Cleanser: Formulated for all skin types, this gentle cleanser will leave skin feeling refreshed and looking radiant. It removes dirt, oil and makeup without drying the skin;
  • Eggsential Hydro-Repair Moisturizer: This moisturizer is fast-absorbing and formulated to increase skin hydration. This cream fights free radical damage, in addition to reducing the appearance of fine lines and dryness; and
  • Ovagen Anti-Aging Eye Cream: Designed to specifically address the concerns of the orbital eye area. It corrects and prevents puffiness, dark circles and fine lines. Skin will appear brighter, more firm, lifted and toned.

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Coty, Prada Group to develop signature scent for Miu Miu brand

BY Antoinette Alexander

NEW YORK — Coty and Prada Group have formed an exclusive partnership to create, develop and distribute a signature line of fragrances under the Miu Miu name — marking Miu Miu’s first entry into the world of prestige fragrances.

"Miu Miu is one of the most refined and respected luxury houses in the world and one of the fastest growing global brands in the whole fashion industry," said Michele Scannavini, CEO of Coty . "It is an exciting opportunity for Coty to build a worldwide fragrance business for Miu Miu and also to further build our own market share in the prestige fragrance market."

The Miu Miu fragrance line is expected to debut in 2015.

"The agreement with Coty, an internationally recognized reference in the luxury fragrance market, marks a major step forward in Miu Miu’s development plan," said Patrizio Bertelli, CEO of Prada Group. "I am, therefore, sure that leveraging on Coty’s know-how and Miu Miu’s strong identity, this partnership will be a worldwide success of mutual satisfaction to both companies."

 

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Natural sunscreen maker MelanSol looks to expand availability across U.S.

BY Antoinette Alexander

BOCA RATON, Fla. — MelanSol, an all-natural sunscreen brand, has announced that it is working to expand the availability of its products across the United States.

Developed by a skin cancer survivor in an effort to help others, MelanSol contains natural ingredients. It features a combination of three bioactive antioxidants, which boost the body’s ability to fight off the formation of free radicals — the root cause of sunburn and other UV-related skin damage, the company stated. MelanSol stated that its ingredients have been certified as 100% natural by the Natural Products Association.

MelanSol sunscreen products include SPF 10, 20 and 30 varieties, as well as a Sunburn Relief Gel that provides soothing and long-lasting relief and a moisturizer. The brand also offers a Baby Moisturizer and SPF 30 sunscreen for young children. All of the products can be used on both face and body.

 

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