BEAUTY CARE

Head & Shoulders taps Alyson Hannigan as latest brand ambassador

BY Antoinette Alexander

CINCINNATI — Procter & Gamble’s Head & Shoulders has tapped Alyson Hannigan, star of CBS’ "How I Met Your Mother" and "American Pie," to be the brand’s female ambassador. Hannigan will appear in a campaign targeting female consumers starting this month.

Hannigan joins Head & Shoulders hair legends, including two-time Super Bowl champion Troy Polamalu, and Minnesota Twins All-Star catcher Joe Mauer.

"Strip away the cameras and red carpets and Alyson is just like us, a working mom juggling a hectic work schedule and busy family life who needs five minutes of ‘me time’ and the right beauty products to help kick start her day," Head & Shoulders brand manager April Anslinger said. "We’re excited to share that same relatable lifestyle along with her trademark humor, quirky personality and, of course, her beautiful hair, with our female consumers."

This summer, Head & Shoulders and Hannigan are teaming up with consumers to create "The Good Girlfriend Guide," an e-manual of positive girlfriend-to-girlfriend advice that tackles everything from beauty faux pas to relationship blunders.

To rally consumers behind their mission, Hannigan is urging women across the country to visit the Head & Shoulders for Women Facebook fan page, where they can offer up their own advice on a series of topics ranging from parenting to fashion. Fifty consumers will have their advice published in "The Good Girlfriend Guide" and five women will be chosen to attend an exclusive, all access VIP e-book launch with Hannigan in Los Angeles in November.

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Bethenny Frankel to bring Skinnygirl brand to skin care realm

BY Antoinette Alexander

NEW YORK — Reality star Bethenny Frankel reportedly is getting into the skin care business with her new Skinnygirl Face & Body Solutions and Skinnygirl Mommy at select Walmart stores in November.

According to published reports, her foray into the beauty segment will include such products as face masks, lip glosses and fragrances. The fragrances reportedly will smell of her Skinnygirl Margarita and Sangria cocktails. All 30 items in the collection will be priced under $15 each.

The products will start hitting select Walmart locations in November, and by the end of the year will be available in 1,500 Walmart locations, according to reports.

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Two steps to hair removal

BY Antoinette Alexander

CINCINNATI — Procter & Gamble’s Olay is making its foray into the facial depilatory segment with its new Olay Smooth Finish facial hair removal duo. This two-step system, which will be available at retail in September, includes a skin guarding balm pretreatment to prepare skin for hair removal and a water-based hair removal cream. The suggested retail price is $24.99.


According to a 2010 Olay global survey, 85% of women occasionally remove facial hair, and they are as concerned about unwanted facial hair as they are about fine lines and wrinkles.

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