Head & Shoulders taps Alyson Hannigan as latest brand ambassador
CINCINNATI — Procter & Gamble’s Head & Shoulders has tapped Alyson Hannigan, star of CBS’ "How I Met Your Mother" and "American Pie," to be the brand’s female ambassador. Hannigan will appear in a campaign targeting female consumers starting this month.
Hannigan joins Head & Shoulders hair legends, including two-time Super Bowl champion Troy Polamalu, and Minnesota Twins All-Star catcher Joe Mauer.
"Strip away the cameras and red carpets and Alyson is just like us, a working mom juggling a hectic work schedule and busy family life who needs five minutes of ‘me time’ and the right beauty products to help kick start her day," Head & Shoulders brand manager April Anslinger said. "We’re excited to share that same relatable lifestyle along with her trademark humor, quirky personality and, of course, her beautiful hair, with our female consumers."
This summer, Head & Shoulders and Hannigan are teaming up with consumers to create "The Good Girlfriend Guide," an e-manual of positive girlfriend-to-girlfriend advice that tackles everything from beauty faux pas to relationship blunders.
To rally consumers behind their mission, Hannigan is urging women across the country to visit the Head & Shoulders for Women Facebook fan page, where they can offer up their own advice on a series of topics ranging from parenting to fashion. Fifty consumers will have their advice published in "The Good Girlfriend Guide" and five women will be chosen to attend an exclusive, all access VIP e-book launch with Hannigan in Los Angeles in November.
Bethenny Frankel to bring Skinnygirl brand to skin care realm
NEW YORK — Reality star Bethenny Frankel reportedly is getting into the skin care business with her new Skinnygirl Face & Body Solutions and Skinnygirl Mommy at select Walmart stores in November.
According to published reports, her foray into the beauty segment will include such products as face masks, lip glosses and fragrances. The fragrances reportedly will smell of her Skinnygirl Margarita and Sangria cocktails. All 30 items in the collection will be priced under $15 each.
The products will start hitting select Walmart locations in November, and by the end of the year will be available in 1,500 Walmart locations, according to reports.
At-home trend helps color grow
It is no secret that consumers have changed their mindset and shopping behavior in the wake of the weakened economy. Today’s shoppers continue to have a greater focus on more cost-effective at-home beauty solutions, and hair coloring is no exception.
Sales of hair coloring rose more than 5% to $1.08 billion at food, drug and mass (excluding Walmart) for the 52 weeks ended June 12, according to SymphonyIRI Group.
During that period, women’s hair coloring rose close to 6% to $943.7 million, while men’s hair coloring rose 1.4% to $140.7 million.
The article above is part of the DSN Category Review Series. For the complete Hair Color Buy-In Report, including extensive charts, data and more analysis, click here.