Head & Shoulders, Pittsburgh Steelers to educate men on hair health via ‘Deeper Learning’
CINCINNATI — During the last three football seasons, Procter & Gamble’s Head & Shoulders has helped Troy Polamalu’s legendary hair take on a life of its own, which included securing a million dollar hair insurance policy and immortalizing him in wax. For the 2012 NFL season, Head & Shoulders is turning the spotlight on men and their hair by giving them a deep education on how to get hair as prolific as Polamalu’s.
Fans can now enroll in the Troy Polamalu School of Deeper Learning (TPSDL) — a virtual school featuring a series of humorous online courses to help men achieve deeper thinking through healthy scalps and great-looking hair.
Launching in tandem with the new Head & Shoulders for Men Deep Clean product, TPSDL features a 12-course online video series at DeepLikeTroy.org. For every video viewed, fans get closer to earning their own official Certificate of Deep Achievement. With open enrollment starting today, fans can participate in courses, including:
- Advanced Music Appreciation: Professors Polamalu and Brett Keisel demonstrate the art of Spanish Air Guitar, delving into the deepness of facial expressions and the emotionality of proper guitar fingering;
- Spiritual Shampooing 101: Polamalu leads students on a journey into the world of Tai Chi, revealing countless mysteries of shampooing spirituality; and
- Poetry and Social Revolution 101: Sage academic Rob Riggle interprets his “Rhyme & Riggle” composition book for students.
NRF: Retail sales up in September
WASHINGTON, D.C. — There’s good news for the upcoming holiday selling season. The National Retail Federation said September retail sales — excluding automobiles, gas stations and restaurants — increased 0.4%, seasonally adjusted from August and 2.1% unadjusted year-over-year.
NRF said that back-to-school spending was “robust” and a series of new, technology-led product launches helped retailers in September. U.S. Department of Commerce data showed September retail sales and food service sales up 1.1% seasonally adjusted month to month, and 5.4% unadjusted year over year.
Other findings from NRF’s September retail sales report showed that general merchandise stores’ sales increased 0.3% seasonally adjusted month to month but decreased 1.2% unadjusted year over year. Health and personal care stores’ sales increased 0.4% seasonally adjusted yet decreased 2% unadjusted.
Beauty visionary George Friedman dies at 77
SAGAPONACK, N.Y. — Beauty pioneer George Friedman, a former advertising executive who helped shape the beauty industry and developed and marketed designer fragrances, died Sunday at his home in Sagaponack, N.Y. He was 77 years old.
According to reports, the cause of death was a heart attack.
Friedman joined Estee Lauder Cos. in 1968 and eventually became group president of Aramis and Clinique before leaving to start up Warner Cosmetics, a joint venture with Warner Communications and Ralph Lauren. Friedmand and another ex-Lauder executive, Robert Ruttenberg, teamed up to create revolutionary fragrances like the Polo men’s fragrance, Paloma and Vanderbilt.
Vanderbilt was sold in both drug and department stores, a two-pronged approach that department stores had resisted, the New York Times reported.
In 1984 Cosmair, L’Oréal’s American division purchased Warner Cosmetics for $146 million. Four years later, Friedman and Ruttenberg formed a joint venture with Limited called Gryphon Development, to develop fragrances for brands like Victoria’s Secret, Bath and Body Works and Abercrombie & Fitch. Limited bought Friedman and Ruttenberg out of their share in 1992.