BEAUTY CARE

Head & Shoulders insures NFL star’s hair

BY Antoinette Alexander

CINCINNATI Procter & Gamble’s Head & Shoulders hair care brand is taking out a $1 million insurance policy on Pittsburgh Steelers safety and brand spokesman Troy Polamalu’s trademark hair.

Together with insurance agency Watkins Syndicate at Lloyd’s of London, the brand has created the first-ever insurance policy to protect Polamalu’s full and thick Samoan locks for the entire NFL season.

He has not cut his hair in more than seven years, and his hair even has its own website, Troyshair.com, where fans can win such NFL prizes as a Super Bowl XLV VIP package all while learning about Polamalu’s secret weapon — Head & Shoulders Hair Endurance for Men.

“Hair Endurance for Men cleans Troy’s scalp and hair to keep it looking full and thick despite the beating his hair takes on and off the field,” stated April Anslinger, brand manager of Head & Shoulders. “We are proud to insure his hair knowing that Head & Shoulders is the essential part of the daily grooming regime that makes his hair so recognizable.”

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Johnson’s gets natural

BY Antoinette Alexander

SKILLMAN, N.J. Baby skin care brand Johnson’s has announced the introduction of Johnson’s Natural, a line of products for baby’s skin and hair that has at least 98% plant- and fruit-derived natural ingredients.

Johnson’s Natural features the iconic No More Tears formula and the manufacturer’s Allerfree fragrance, which contains subtle notes of white floral, powder and vanilla scents.

The line is comprised of five products: Johnson’s Natural head-to-toe foaming baby wash, Johnson’s Natural baby shampoo, Johnson’s Natural baby lotion, Johnson’s Natural kids 2-in-1 hand and face foaming wash, and Johnson’s Natural kids 3-in-1 shampoo, conditioner and body wash.

To coincide with the launch of the new line, Johnson’s is introducing a new microsite, Johnsonsnatural.com, where moms can get information about the products and ingredients, receive coupons and view a new video series. The video series, titled “Baby Steps to a Natural Lifestyle,” showcases real moms who offer tips on how to affordably incorporate natural living into everyday life.

The product line has suggested retail prices ranging from $4.59 to $6.49.

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Alaffia’s Beautiful Curls products now available at Whole Foods

BY Antoinette Alexander

OLYMPIA, Wash. Alaffia, a fair trade and natural beauty company, has announced that its line of hair care products now is available at Whole Foods and select food stores.

The Beautiful Curls products are formulated specifically for waves, curls and kinky hair. Beautiful Curls formulas combine unrefined shea butter with fresh plant extracts, unrefined oils and naturally sourced additives to soften, moisturize and enhance curls. They are free of harsh sulfates, mineral oil, synthetic fragrances and parabens, and they are not tested on animals.

The curl-activating shea butter system for curly to kinky hair collection includes: 

  • Shea butter curl activating shampoo;
  • Shea butter curl activating leave-in conditioner;
  • Shea butter deep-conditioning treatment;
  • Shea butter curl activating cream;
  • Shea butter curl sculpting wax; and
  • Shea butter curl reviving tonic.

The curl-enhancing shea butter system for wavy to curly hair collection includes:

  • Shea butter curl enhancing shampoo;
  • Shea butter curl enhancing leave-in conditioner; and
  • Shea butter curl defining gel.

The curl-nurturing shea butter system for babies and up line includes:

  • Shea butter curl-nurturing shampoo; and
  • Shea butter curl-nurturing leave-in conditioner.

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