BEAUTY CARE

Head & Shoulders aims to boost girls’ confidence with ‘The Good Girlfriend’ e-manual

BY Antoinette Alexander

CINCINNATI — Procter & Gamble’s Head & Shoulders brand has unveiled "The Good Girlfriend Guide," an e-manual of positive girlfriend-to-girlfriend advice tackling everything from beauty faux pas to relationship hang-ups.

In July, Head & Shoulders’ girlfriend ambassador, Alyson Hannigan, joined the brand and encouraged women across the country to visit the Head & Shoulders for Women Facebook fan page to share their girlfriend wisdom.

With more than 14,000 entries, the Good Girlfriend Guide combines real women’s advice with expert tips from Head & Shoulders celebrity stylist Sunnie Brook Jones, Head & Shoulders dermatologist Dr. Ilyse Lefkowicz and beauty experts Amber Katz of Beauty Blogging Junkie, and Aly Walansky of My Gloss. The Good Girlfriend Guide, published through Barnes & Noble’s self-publishing platform, PubIt, is available in digital format and exclusively at Barnes & Noble’s NOOK Store.

“The purpose behind Head & Shoulders’ Good Girlfriend Guide is to give women confidence by arming them with advice from the best experts out there — their own girlfriends,” stated April Anslinger, brand manager for Head & Shoulders. “Confidence can come from the simplest of things, from having a great hair day to reaching your pre-baby weight and our girlfriends give us the support and advice to make it happen.”

Head & Shoulders is continuing to pay the good girlfriend movement forward by working with nonprofit organization Women’s Empowerment, which will receive all proceeds from the eBook. Women’s Empowerment educates and supports women in need with the skills and confidence necessary to find jobs, find homes and live a healthy lifestyle.

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Coty names Euro RSCG Worldwide PR agency of record

BY Antoinette Alexander

NEW YORK — Coty has named New York-based agency Euro RSCG Worldwide PR (@erwwpr) the public relations agency of record for the company’s corporate communications business, and will focus on strategic messaging for Coty — specifically, media outreach and global message development.

The selection of @erwwpr for Coty’s corporate communications business will not affect Coty’s existing relationships with other agencies working on brand-specific public relations and marketing projects. Karina Meckel, @erwwpr’s lead strategist, will serve as global account director for Coty. 


“We are confident that Euro RSCG, an award-winning entrepreneurial PR firm, is the right fit for Coty," Coty CEO Bernd Beetz said. "Coty has experienced tremendous growth over the past decade, and we believe that Euro RSCG is the ideal partner to bring Coty to a new level of brand recognition."



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Tongue in cheek

BY Antoinette Alexander

PROVO, Utah — Orabrush tongue cleaners have become a case study in Internet marketing success with the brand’s nearly 300,000 Facebook fans and quirky YouTube videos that have attracted more than 40 million views and opened the doors for retail distribution.


Two years ago, the company produced and posted its first YouTube video with a $500 budget, offering the product for sale online. The videos clearly struck a cord and today, online support has translated into securing space in 16,000 retail locations worldwide, including Walmart and CVS this fall.

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