HEALTH

HDI introduces TRUEtest blood glucose strips

BY Michael Johnsen

FORT LAUDERDALE, Fla. Home Diagnostics, Inc. on Monday announced the pending launch of its new blood glucose test strip platform called TRUEtest.

“The development of our new TRUEtest strip platform has been a major effort for us and the upcoming launch of our no-coding meters will mark a significant technological advance that will greatly benefit people with diabetes,” stated Richard Damron, Jr., HDI president and chief executive officer. “With this upcoming product platform, we are continuing to deliver on our promise of providing people with diabetes and our business partners with high-quality, cutting-edge products at affordable prices.”

According to the company, TRUEtest strips will utilize no-coding technology that automatically calibrates with the company’s upcoming TRUEresult and TRUE2go blood glucose meters. Home Diagnostics’ TRUEresult meter will offer advanced performance features while TRUE2go will be the world’s smallest monitor for on-the-go testing. The company expects to launch these products, the latest additions to the TRUE product line of diabetes testing supplies, in the second half of 2008 following clearance from the Food and Drug Administration.

The new no-coding technology of TRUEtest strips will eliminate the need for users to code their TRUEresult and TRUE2go meters with each new box of test strips. This enhancement reduces the risk of inaccurate glucose results caused by miscoding or failure to change the code when a new box of test strips is used.

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Joyner agency announces launch of Pepsom products

BY Michael Johnsen

DALLAS The Joyner Sales Agency on Thursday announced the launch of Pepsom Salt and Pepsom Sports, two epsom salt products, from Pepsom. Based on both consumer and retailer input, Pepsom is creating a new segment out of what has historically a staple in many households. “We feel that the Pepsom brand with the wintergreen, spearmint and peppermint formulations will revolutionize the epsom salt first aid category by introducing refreshingly cooling blends to current and new consumers,” commented John Brown, principal of Pepsom.

According to Pepsom, Pepsom Sports is the first to be endorsed by the National Basketball Athletic Trainers Association, a fact that the company plans to emphasize in its marketing of the product. “We expect Pepsom products to be widely distributed at retail in the first quarter of 2008 due to the enthusiastic attention we are receiving during preliminary presentations,” commented Jeff Joyner, chief executive officer and president of Joyner Sales. “In fact, retailers from each trade class have already committed to distribution of this … product line.” 

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Corazonas launches the first-ever cholesterol-lowering potato chip

BY Tara Smith

LOS ANGELES Corazonas Foods is transforming the classic potato chip into a heart-healthy snack with this month’s launch of the first and only cholesterol-lowering Corazonas Hearth-Healthy Potato Chips.

Using patented technology that infuses cholesterol-lowering plant sterols into the chips makes Corazonas’ Heart-Healthy Potato Chips the first chip clinically proven to reduce LDL cholesterol by up to 15 percent—all without sacrificing the taste and crunch of the classic potato chip. Additionally, the chips contain 40 percent less fat than regular potato chips.

Available in five flavors—slightly salted, Mediterranean garlic and herb, Italiano four cheese, Pacific Rim BBQ and spicy Rio Habanero—the all-natural, trans fat-free chips will retail for a suggested $2.99 for a six-ounce package.

The addition of the potato chip line expands Corazonas Foods’ portfolio of heart-healthy snack products, including Corazonas Heart-Healthy Tortilla Chips. The company, committed to combating heart disease, offers recipes and information on managing heart health on its Web site at www.corazonas.com.

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