HEALTH

HBB rolls out Lazy Cakes

BY Alaric DeArment

MEMPHIS — The words “chocolate brownie” and “dietary supplement” may seem contradictory, but one company has managed to bring the two together.

Memphis, Tenn.-based HBB is touting Lazy Cakes, a chocolate brownie packed with a blend of such herbs as passion flower, rose hip extract, valerian root extract and melatonin. Lazy Cakes are designed as a relaxation and sleep aid for people with busy, stressful lifestyles.

“It’s 2011: People are checking their smart phones 24/7, flying to multiple cities in a day and getting fired for reaching their breaking point,” HBB CEO Terry Harris said. “It’s time for everyone to relax. With Lazy Cakes, we’re allowing them to relax with a great-tasting evening snack.”

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NPA VP exits for role at FDA

BY Michael Johnsen

WASHINGTON — One of the more recognizable faces of the Natural Products Association, VP global government and scientific affairs Daniel Fabricant, will be leaving association work in favor of the Food and Drug Administration, Drug Store News learned Wednesday.

A staunch advocate of natural products who has testified before Congress on behalf of the supplement industry, Fabricant will join the FDA as director of the division of dietary supplement programs by the end of February.

“I am grateful for the opportunities I had at NPA and feel immensely proud of all that has been achieved during my time at the association on the scientific, regulatory and government affairs fronts,” Fabricant wrote in an e-mail blast. Cara Welch and Liz Hurst will assume Fabricant’s responsibilities at the association, Fabricant said.

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BC, Goody’s get package updates

BY Michael Johnsen

MEMPHIS — GlaxoSmithKline on Wednesday announced its support for the Wounded Warrior Project and Victory Junction, a camp for children with special needs, through its analgesic powder brands, BC and Goody’s.

The company introduced new packaging branded with country music singer Trace Adkins (BC spokesman) and NASCAR Hall of Famer Richard Petty (Goody’s spokesman), who each support the WWP and Victory Junction, respectively. With each purchase made between Jan. 1 and March 31 of these specially-marked boxes of BC or Goody’s, fans of Richard Petty and Trace Adkins will be helping to give back to the organization affiliated with each man and each brand.

The release of the new packages of BC powder and Goody’s headache powders is a part of the Pick A Powder campaign (Pickapowder.com) sponsored by BC and Goody’s, in which Adkins and Petty have been competing in a friendly rivalry since the summer of 2010. For the campaign, the two celebrities have gone head-to-head in each other’s "worlds" to see which one of them experiences the most pain and which brand — between BC powder and Goody’s headache powders —has the most loyal users around the country.

"With this charity component of the Pick A Powder campaign, now the loyal fans of BC and Goody’s can team up with Team Trace and Team Richard to help the two charities and benefit wounded service members and chronically ill children across the country," stated Traci Plate, powders brand manager, GlaxoSmithKline.

During the first weekend of April at the Goody’s Fast Relief 500 in Martinsville, Va., Adkins’ and Petty’s respective charities will be presented with a check from BC and Goody’s, GSK announced.

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