Hawaiian Tropic named Mercedes-Benz Fashion Week Swim 2013 Collections sun care sponsor
SHELTON, Conn. — Hawaiian Tropic Sun Care is taking its newest product — Hawaiian Tropic Silk Hydration lotion sunscreen — to the runway this summer as the official sun care sponsor of Mercedes-Benz Fashion Week Swim 2013 Collections in Miami.
New Hawaiian Tropic Silk Hydration lotion sunscreen was developed to deliver intense moisture as a solution for dull and dry skin that often is a result of long days soaking up the sun. The sunscreen’s lightweight, hydrating ribbons are infused with silk protein and shea butter to pamper and protect skin when in the sun, providing 12-hour moisturization, the manufacturer stated. Hawaiian Tropic Silk Hydration lotion sunscreen provides broad spectrum UVA and UVB protection, along with antioxidants, botanicals, a warm tropical fragrance and a lightweight, nongreasy feel. It is available in SPF 12, 30 and 50.
The Hawaiian Tropic brand is giving one fashionista the opportunity to attend Mercedes-Benz Fashion Week Swim. Through May 31, sun lovers are invited to enter the "Hawaiian Tropic Brand Style Your Skin" sweepstakes on a dedicated Mercedes-Benz Fashion Week Swim tab on the Hawaiian Tropic brand Facebook page. An additional 25 fans will be awarded with a Hawaiian Tropic brand gift basket.
Halle Berry, Emma Stone and Olivia Wilde to host this year’s EIF Revlon Run/Walk
LOS ANGELES — Revlon brand ambassadors Halle Berry, Emma Stone and Olivia Wilde will host this year’s EIF Revlon Run/Walk for Women taking place in New York on May 5 and in Los Angeles on May 12.
Stone and Wilde are first-time hosts of the event and will be on site in New York, while Berry, celebrating her sixth year with the Run/Walk, will be in Los Angeles. With tens of thousands of supporters each year and having distributed more than $65 million to date, the EIF Revlon Run/Walk is one of the nation’s largest single-day fundraisers to support women’s cancer research, counseling and outreach programs in New York and Los Angeles.
The 15th annual New York race will start in Times Square and finish in the east meadow of Central Park, attracting more than 20,000 participants. The 19th annual Los Angeles race will take place at the Los Angeles Memorial Coliseum at Exposition Park and attracts more than 40,000 participants each year.
Creme of Nature expands Argan Oil line with new styling gel
JACKSONVILLE, Fla. — Ethnic hair care brand Creme of Nature is introducing its new Perfect Edges with Argan Oil from Morocco, a shine-infusing hair gel that also strengthens hair.
The styling product — the company’s latest addition to the Argan Oil line — works for all hair types, whether relaxed or natural, and infuses hydration and shine without leaving sticky residue.
Perfect Edges, which retails for $4.99, arrives at mass retailers and in beauty supply stores this spring.
Creme of Nature Perfect Edges with Argan Oil from Morocco is the newest offering in the Creme of Nature Argan Oil line, which also includes gloss and shine polisher, strength and shine leave-in conditioner, sulfate-free moisture and shine shampoo, and Argan Oil treatment.