BEAUTY CARE

Hard Candy beauty promotions to hit Walmart this fall

BY Antoinette Alexander

NEW YORK Hard Candy, which is sold exclusively at Walmart, will be offering its Kal-eye-descope and Meteor-eyes baked shadows — which are highly pigmented wet/dry shadows that instantly make eyes pop –with a mini eye shadow primer at no additional cost between September and November.

Hard Candy eye shadow primer, although not sold as an individual product, has achieved cult status among Hard Candy aficionados. Previously, this product only was available attached to the In The Shadows collection. The Kal-eye-descope and Meteor-eyes baked shadows and the newly attached mini eye shadow primer will be priced at $6.

For the same two-month period this fall, every Sheer Envy Face Primer will be sold with a mini plumping serum in light pink Girl Next Door. In addition, Mouthing Off, a favorite gloss across the board, will be paired with a glittering black Walk the Line liner in Asphalt and Hot Smudge.

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Target rolls out redesign, expanded food in stores in Tampa and Denver markets

BY Jim Frederick

MINNEAPOLIS Target has begun the rapid rollout of a new store format that puts a greater emphasis on fresh food and a more convenient, one-stop shopping experience.

The chain on Tuesday unveiled the new, more food-intensive prototype at eight Target stores in the Tampa, Fla., area and five units in the greater Denver market. Those remodeled stores are part of a major store construction and overhaul campaign by the giant discounter, which now operates 1,743 stores in 49 states. Target announced it would unveil a total of 350 new and renovated stores by the end of 2010.

The new store design features “an inviting open-market grocery layout, stocked with a selection of fresh produce, fresh meat and baked goods,” according to the company. The new layout “also includes reinventions in several other areas throughout the store, such as beauty, home, shoes and electronics, to provide guests with the ultimate shopping experience,” Target asserted Tuesday.

The increased fresh food selection includes national and private-label brands, and is designed “to make fill-in shopping quick and easy for guests on the go,” noted a Target representative. In all, the expanded grocery aisles will offer 90% of the categories found in a grocery store, according to the company, along with interactive displays and wider aisles.

“Target developed these concepts in response to guest feedback,” said VP merchandising Tim Mantel. “We’re evolving our store design to deliver one-stop shopping and convenience.”

Also undergoing a significant upgrade is the beauty department, with new, softer lighting and curved fixtures, as well as interactive screens to help guide customers in their selections. Target also has spruced up its home department, with wider aisles and lower product fixtures for easier navigation, “enabling guests to see more of the department at a glance,” according to the company.

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Tom’s of Maine to air free online chat series in conjunction with new toothpaste, mouthwash line

BY Antoinette Alexander

KENNEBUNK, Maine To celebrate the launch of its new Wicked Fresh! toothpaste and mouthwash line, Tom’s of Maine has developed a free online chat series open to the public dubbed “Wicked Fresh! Wednesdays.”

As reported in June by Drug Store News, the new Wicked Fresh! toothpaste is the first to feature the company’s patent-pending, flavorless botanical licorice root extract combined with natural mint flavor oils to help banish bad breath. The Wicked Fresh! mouthwash is powered by naturally sourced mineral zinc oxide and is nonalcoholic. The toothpaste has a suggested retail price of $4.29 and the mouthwash is $4.99. The chat series is part of the product launch, which also includes a partnership with the Tony Award-winning Broadway musical “Wicked.”

The chat series, hosted on the Tom’s of Maine Facebook page, will air Wednesdays during the month of September and kicks off with actor Peter Facinelli of the “Twilight” series; followed by Mandy Gonzalez, star of “Wicked” on Broadway; green-living expert Sophie Uliano; and fashion designers Stewart+Brown. The Wicked Fresh! chat series is a live Q&A for fans.

  • Wednesday, Sept. 1: Peter Facinelli – The actor, known for his roles as Dr. Carlisle Cullen in the “Twilight” series and Dr. Cooper on “Nurse Jackie,” will give fans a peek into his life both on and off set and why he is passionate about Save the Whales, among other charities to which he lends his time and financial support.
  • Wednesday, Sept. 8: Mandy Gonzalez – Gonzalez portrays Elphaba in the Broadway blockbuster “Wicked,” which has helped launch the Broadway Green Alliance, an industry-wide initiative to reduce the Broadway community’s carbon footprint.
  • Wednesday, Sept. 15: Sophie Uliano – The green guru and New York Times’ best-selling author of the “Gorgeously Green” series of books and GorgeouslyGreen.com will talk about her new book “Do It Gorgeously” and her commitment to Canswerlink, and will share advice for creating an earth-friendly life.
  • Wednesday, Sept. 22: Stewart+Brown – Fashion designers and entrepreneurs Karen Stewart and Howard Brown, pioneers in the sustainable fashion movement, will share fall fashion tips, how they source fabrics and their perspectives on eco-fashion.

Each Wednesday’s chat will run live for one hour from 8 p.m. to 9 p.m. Eastern Daylight Time, with the exception of Gonzalez’ chat, which will air from 12:30 p.m. to 1:30 p.m. EDT. The chats are open to the general public and questions will be accepted prior to and during the chat session. To participate or submit a question, visit Facebook.com/TomsofMaine.

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