BEAUTY CARE

HappyMe celebrates acne-fighting products at Duane Reade

BY Antoinette Alexander

LOS ANGELES — In celebration of its newly launched acne-fighting skin care line at Duane Reade, HappyMe Skincare is throwing a bon voyage bash for blemishes during the week of April 11 to 15 at select Duane Reade locations throughout New York.

To bid farewell to pimples, the "HappyMe Going Away Party for Pimples" will offer attendees a free consultation with an esthetician, plus HappyMe samples. HappyMe also is giving away an iPad to one sweepstakes winner.

"This event is the perfect opportunity to showcase the new product line to the public," HappyMe spokesman Jeff Schroeder said. "The company’s passion and knowledge for skin care has led us to create products that don’t just deliver smooth, vibrant skin; they [also] create an experience with their products. HappyMe is so confident in the product they’ve produced, they want individuals to have the opportunity to feel it, smell it and experience it free at the Duane Reade celebration."

HappyMe targets acne-causing bacteria with natural ingredients like willow bark and olive leaf extracts, and nourishes skin with naturally healing lavender oil and other essential oils. HappyMe Skincare is free of harsh chemicals, parabens, sulfates, and artificial dyes and fragrances.

"Duane Reade is the pharmacy and drug store of New York. With hundreds of locations on the East Coast, it is the perfect retailer to launch the HappyMe Skincare line," Schroeder added. "For those hoping to improve the quality of their skin, HappyMe’s Going Away Party for Pimples will definitely be an educational opportunity, but more than anything, the event will be fun and full of surprises and samples."

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Dr. Fresh supports Smile Train

BY Antoinette Alexander

BUENA PARK, Calif. — Dr. Fresh, the maker of the FireFly light-up timer toothbrush, has kicked off a Facebook fundraising initiative to raise awareness and funds for the cleft lip and palate charity Smile Train.

As of April 12, the company is donating $1 for every new "like" on FireFly’s Facebook page, up to $2,500, to Smile Train. Smile Train provides surgery for children in developing countries suffering from cleft lip and/or palates, a common birth defect, as well as specialized training for medical professionals to make surgery more accessible.

"Cleft surgery is a low-cost, high-impact intervention with dramatic, immediate and permanent results. It is largely taken for granted in the United States and in Europe, but in developing countries, affected families cannot afford this simple procedure," stated Puneet Nanda, founder and CEO of Dr. Fresh. "The FireFly brand is proud to partner with an organization that the New York Times has called ‘one of the most productive charities — dollar for deed — in the world.’ Smile Train puts smiles on the faces of children whose opportunities are impacted not only by their financial circumstances, but also by this heartbreaking condition."

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Australian Gold basks in sponsorship role on ‘The Celebrity Apprentice’

BY Antoinette Alexander

INDIANPOLIS — Australian Gold sun care brand took its national launch into the spotlight on April 10 as the task sponsor for the sixth episode of NBC’s "The Celebrity Apprentice."

Australian Gold recently brought its outdoor sun care range to the national market, and to mark this expansion, the brand enlisted the help of Donald Trump and his show, "The Celebrity Apprentice." In the episode, the celebrities were in charge of creating a marketing event for Australian Gold using a 10-in.-by-10-in. glass box.

LaToya Jackson and the women’s team earned the winning vote from the Australian Gold executives. As a reward for winning the task, Jackson’s charity, AIDS Project LA, will receive a $20,000 donation from "The Celebrity Apprentice," as well as a matching $20,000 from Australian Gold.

To mark its national expansion, Australian Gold will have "The Celebrity Apprentice" displays in Walmart, Walgreens, CVS/pharmacy and Duane Reade locations.

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