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Happy Family introduces Happy Squeeze

BY Allison Cerra

NEW YORK — Organic food brand Happy Family has introduced a new line of low-calorie, on-the-go snacks and treats.

The company said its Happy Squeeze brand offers 10 new portable pouches for both kids and adults under four lines: Happy Squeeze Super, Happy Squeeze Coco, Happy Squeeze Fruit and Veggie Twist and Happy Squeeze Treat.

  • Happy Squeeze Super combines such superfruits as acai, pomegranate and kiwi with the super grain salba. It is available in pomegranate, blueberry and apple; acai, grape and apple; and kiwi, banana and apple varieties;

  • Happy Squeeze Coco is real fruit mixed with coconut milk to create a snack or dessert. The two Coco varieties, strawberry and orange mango, each contain two-thirds of a cup of fruit;

  • Happy Squeeze Fruit and Veggie Twist combines organic fruits, vegetables and salba, and is packed with antioxidants and vitamin C and containing a half cup of fruit. It is available in blueberry, apple and purple carrot; apple, mango and kale; and strawberry, kiwi and beet flavors; and

  • Happy Squeeze Treat is a guilt-free indulgence and transforms such favorite dessert flavors as caramel apple and chocolate pear.

Each pouch is less than 100 calories, are free of gluten, preservatives, artificial colors and flavors, trans fats and GMOs. Happy Squeeze also is certified organic by the U.S. Department of Agriculture.

The new Happy Squeeze snacks and treats are sold in BPA-free packaging for a suggested retail price of $1.69. The line now is available at retailers nationwide.

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Kroger’s new private label seeks to provide customers with ‘simple’ food

BY Allison Cerra

CINCINNATI — Kroger has introduced a new private-label brand that’s designed to take the guesswork out of food selection by providing shoppers with access to nearly 250 "honest, easy and affordable items for simply better living."

Kroger said that its Simple Truth products are free from 101 artificial preservatives and ingredients that some customers have said they do not want in their foods, while the Simple Truth Organic line is certified by the U.S. Department of Agriculture. Together, the brands span more than 30 product categories, including a wide variety of foods, such as milk, salads, dried fruit, sodas, yogurt, chips and quinoa. Kroger noted that all Simple Truth and Simple Truth Organic products are clearly marked with the brand’s green circular logo and contain straightforward ingredient statements. Simple Truth Organic items display the USDA organic seal on the front of packaging, while Simple Truth products have highly visible identifiers that indicate their category.

Simple Truth and Simple Truth Organic brands will be rolled out in phases beginning this month with new food introductions, including cereals, frozen pizza and vegetarian options. By January 2013, both brands will collectively expand to more than 40 product categories and appear in many aisles at Kroger’s family of stores. Simple Truth and Simple Truth Organic brands are being introduced to customers nationwide through an integrated marketing campaign, involving both in-store and online components.

"While organic products are available in most conventional grocery stores, our customers told us that labels can be confusing, and there’s a general belief in the marketplace that organic means more expensive," Kroger VP natural foods Mary Ellen Adcock said. "At Kroger we understand these challenges, so we’re offering our shoppers the Simple Truth Organic brand, an easy, more clearly labeled and affordable way to buy organic products."

Additional information about Simple Truth offerings can be found on the brand’s website.

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Sandoz launches authorized generic of Diovan HCT

BY Alaric DeArment

NEW YORK — Generic drug maker Sandoz has launched an authorized generic version of a drug used to treat hypertension.

The generics division of Swiss drug maker Novartis announced the introduction of valsartan and hydrochlorothiazide tablets, a generic version of Novartis’ Diovan HCT. Novartis will continue marketing the branded version of the drug, which had sales of $2.3 billion in 2011 together with Diovan (valsartan).

"We are pleased to offer a high-quality generic version of this leading treatment to the tens of millions of Americans working to control their blood pressure," Sandoz president Don DeGolyer said. "As part of the Novartis Group, which has a leading global position in both branded and generic medicines, we are uniquely positioned to maximize access and choice for patients and healthcare professionals."

An authorized generic is a branded drug sold under its generic name at a reduced price.


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