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Hansen’s introduces original cola

BY Allison Cerra

NEW YORK Hansen’s announced the introduction of its newest flavor: original cola and diet original cola.

The classic flavor of Hansen’s original cola and diet original cola joins Hansen’s flavorful production line that includes ginger ale, key lime, cherry vanilla, grapefruit, kiwi strawberry, vanilla, mandarin lime, creamy root beer, raspberry, orange mango, pomegranate and black cherry. The premium soda maker’s products do not contain caffeine, preservatives or artificial flavors or colors.

“We are excited to be releasing the timeless taste of cola in time for the summer,” said Blair Owens, VP marketing. “It’s naturally the perfect flavor that complements our product line.”

Hansen’s original cola and diet original cola will be available nationwide this month.

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Gerber Generation campaign focuses on nutrition

BY Allison Cerra

FLORHAM PARK, N.J. Gerber is expanding its new integrated marketing campaign to underscore early childhood nutrition.

Gerber Generation, which debuted in March television, out-of-home and print advertising, is enhancing its campaign by throwing 1,001 baby showers in partnership with House Party. The expanded campaign follows on the Start Healthy, Stay Healthy nutrition system the brand uses for its products to address childhood nutrition and obesity.

The baby showers will be held at homes of moms and moms-to-be, where they can talk about the importance of good nutrition and introduce their friends and family members to Gerber’s wide array of resources that span from pregnancy through preschool.  The parties will involve a mix of fun and education, and will include informational games, literature and Gerber product samples that help guide newly forming families through a baby’s nutrition journey.

“We have been leaders in early childhood nutrition and focused on the issue of childhood obesity for years,” said Rick Klauser, head of marketing for Nestle Infant Nutrition. “Research shows that the nutrition children get in the first five years can affect their health forever. We thought the idea of telling the story to moms from the mouths of children from all walks of life, at every stage of development from birth to age four, was compelling. These children are the next generation, the ‘Gerber Generation,’ and they deserve a healthy start.”

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UnderWay continues to expand market presence

BY Allison Cerra

BOCA RATON, Fla. Better Health Beverage said Thursday that distribution for its appetite-suppressing beverage UnderWay has reach 1,600 drug and retail locations.

UnderWay is available in 4-packs, 24-count cases and single bottles all available in three delicious flavors.

“We feel that in our first year, 2010, we will have surpassed 5,000 locations in North America covering the food, drug, mass and club store category,” said Richard Kayne, CEO of Better Health Beverage. “This growth parallels UnderWay’s burgeoning Internet presence, which continues to grow exponentially.”

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