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Hanes launches Comfort Toe Seam socks

BY Allison Cerra

WINSTON-SALEM, N.C.— Hanes is bringing comfortable socks to the masses with its latest line.

New Comfort Toe Seam socks do not bunch and are designed to reduce the bulk of conventional socks, resulting in a more comfortable fit.

"Hanes socks with the Comfort Toe Seam offer irritation-free comfort all day," Hanes chief branding officer Sidney Falken said. "Hanes is dedicated to providing families with thoughtfully innovative products that address an unmet need and result in superior comfort. Our Comfort Toe Seam socks are engineered with a smooth toe seam, so they will be comfortable for every member of the family to wear all day long."

Comfort Toe Seams and are available for men, women and kids, in all styles and colors at major national retailers.

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Omnicare takes PharMerica acquisition bid to stockholders

BY Alaric DeArment

COVINGTON, Ky. — Pharmaceutical services provider Omnicare is taking its bid to buy PharMerica hostile.

PharMerica, a Louisville, Ky.-based company that distributes drugs to long-term care centers, turned down Omnicare’s offer last month, saying it undervalued the company. Omnicare, a Covington, Ky.-based company that also distributes drugs to long-term care centers and nursing homes, had offered $716 million, or $15 per share, which it said represented a 37.2% premium over PharMerica’s closing stock price on Aug. 22.

"While it remains our strong preference to sit down with PharMerica’s board of directors to negotiate a transaction, their refusal to do so has left us with no alternative but to take our offer directly to PharMerica’s stockholders," Omnicare CEO John Figueroa said.

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Supervalu pharmacies become first to accept e-Rxs for controlled substances

BY Allison Cerra

EDEN PRAIRIE, Minn. — Supervalu has expanded its offering to accept e-prescriptions for controlled substances at its banner pharmacies after meeting stringent regulatory requirements set by the Drug Enforcement Administration.

While Shoppers and Farm Fresh banner pharmacies in Virginia, along with Albertsons Sav-On pharmacies in Southern California, are the first pharmacies within the chain to accept e-prescriptions for controlled substances — drugs or other substances that are regulated under federal law depending on medical use, potential for abuse and addictiveness — in the coming weeks, the offering will expand to such banner pharmacies as Acme Sav-On, Cub, Jewel-Osco, Shaw’s, Shop ‘n Save and Shop ‘n Save Osco, where approved by state law.

All pharmacies must undergo a credentialing process to accept e-prescriptions for controlled substances, Supervalu said. These security and regulatory requirements are administered by the DEA and must be adhered to.

“Supervalu pharmacies are pleased to provide this added level of service and convenience of e-prescriptions for our patients who require prescriptions of controlled substances,” Supervalu pharmacies president Chris Dimos said. “This capability is another way our pharmacists combine technology and personal service to decrease our customers’ wait times for prescriptions.

“E-prescriptions are especially convenient for patients with multiple prescriptions for controlled and noncontrolled substances,” Dimos said. “Now all these prescriptions can be electronically issued at one time and promptly filled, requiring no additional paperwork or waiting.”

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