Hamacher Resource Group’s Wendland to moderate town hall at HDMA’s Business Leadership Conference
WAUKESHA, Wis. — Hamacher Resource Group VP and member of the owners group, Dave Wendland, will moderate the Town Hall session during the Front-End Forum at the Healthcare Distribution Management Association’s 2014 Business Leadership Conference.
The session, which is scheduled for June 2, will center on practical ways industry leaders can refocus on the independent pharmacy sector.
HRG has been an active member of the Healthcare Distribution Management Association for nearly as long as they have been in business. In addition to partnering with HDMA for ongoing research into the independent pharmacy channel, HRG also has frequently presented at HDMA conferences and webinars, as well as other events.
“Our vantage point in the consumer healthcare industry allows us to bring unique insight to HDMA’s constituency. We appreciate the confidence the association and its members have in our organization and we look forward to providing continued support in the way of research, presentations, data resources and industry-related content,” Wendland said.
The Front-End Forum, part of the 2014 Business Leadership Conference, will be held June 1 to 3 at the JW Marriott Desert Ridge in Phoenix.
Publix to offer amlodipine to patients free of charge
LAKELAND, Fla. — Publix Pharmacy on Thursday announced it will offer free 30-day supplies of amlodipine to customers with a prescription for the medication. Amlodipine combination products are excluded.
Amlodipine is a calcium-channel blocker and commonly is used to treat high blood pressure and angina.
“The health and wellness of our customers is important to us at the Publix Pharmacy,” said Maria Brous, director of media and community relations. “With healthcare and prescription costs continuing to rise, medication adherence may prove challenging. We continue to enhance our free prescription programs and pharmacy services to allow our customers to focus on staying healthy and achieving their overall wellness goals.”
Publix Pharmacy also offers Lisinopril — an ACE inhibitor used to prevent, treat or improve symptoms of high blood pressure, certain heart conditions, diabetes and certain chronic kidney conditions, free of charge, as well as Metformin as part of the company’s Diabetes Management System.
Publix Pharmacy also offers a free 14-day supply of the following generic oral antibiotics:
- Ciprofloxacin (excluding Ciprofloxacin XR);
- Penicillin VK; and
- Sulfamethoxazole/Trimethoprim (SMZ-TMP).
Survey: 65% of Americans appreciate relevant mobile ads when shopping in-store
SAN FRANCISCO — Fetch on Thursday announced the results of its "Engaging the Mobile Shopper" report, which was conducted among more than 300 U.S. adults ages 18 years to 60 years in order to uncover the true impact of mobile devices on brick-and-mortar retail.
"Some retailers are still wary of the mobile revolution as they deem it to have a negative effect on their brick-and-mortar retail sales, but our study concludes that when retailers embrace mobile, they can reap the benefits," said Guillaume Lelait, VP of North America, Fetch. "Mobile devices are a means to connect and stay engaged with consumers during the entire shopping process, from pre-store to in-store to post-store experiences. Relevancy is the key, as targeted ads based on location and purchasing history have proven to be effective when driving users to shop in-store."
One-in-four Americans has visited a store as a result of receiving a mobile ad, Fetch reported. Additionally, 65% of Americans appreciate relevant mobile ads when shopping in-store, while 62% are motivated to purchase when they receive a mobile ad.
For pre-store experiences, mobile ads that utilize GPS targeting allow for increased relevancy, with 45% of shoppers more likely to click on a mobile ad that is applicable to their location. Coupons remain a key tool for marketers, with 63% of smartphone owners saying they are more likely to click on a mobile ad that offers a coupon to a nearby store. Users also are increasingly open to receiving targeted advertisements, with 54% declaring that it is useful to receive mobile ads based on their smartphone’s product search history.
When asked what kind of mobile ad would drive users to a retail store, they said:
- Mobile ads that include products relevant to the user: 66%;
- Mobile ads that contain coupons or promotions: 66%; and
- Mobile ads that are relevant to their current location: 25%.
Connecting with shoppers via their mobile device when they are in store is an effective engagement model without disturbing them when they are shopping. As such, 54% of users said they would like to receive push notifications about current in-store promotions.
Managing the post-store experience in order to encourage subsequent visits is crucial for retailers looking to build brand loyalty with their customers, Fetch noted. Social media is a key engagement platform, as 42% of consumers have become interested in brands based on a social media post, with 26% saying they post on social media platforms about brands they purchase from.
- 37% write positive reviews;
- 24% write complaints; and
- 34% share a promotion or coupon.
Push notifications appeal to shoppers as a method to stay engaged — as many as 56% respondents reported that notifications about products they are interested in were appealing, and 24% found notifications that are relevant to their current location appealing.