Hamacher Resource Group to present at Cardinal Health’s 2011 Retail Business Conference
WAUKESHA, Wis. — Hamacher Resource Group, a retail consumer healthcare marketing and research firm, will be presenting at Cardinal Health’s 2011 Retail Business Conference July 20 to 23 in Las Vegas.
Dave Wendland and Kat Fronek, both part of the owners group at HRG, will present two different educational sessions for continuing education credits.
Representatives from HRG have presented at Cardinal Health’s Retail Business Conference for several years, HRG stated. The RBC is designed to offer community pharmacists an opportunity to earn continuing education credits, learn about new products and network with others in the industry.
Wendland will present “Understanding Today’s Consumer,” Saturday, July 23 from 3 p.m. to 4 p.m., which will be worth one hour of CE credit; and Wendland and Fronek jointly will present “Drugstore Marketing,” an interactive workshop, July 23 from 1 p.m. to 3 p.m., a presentation worth two hours of CE credits.
Wendland, a thought leader and nearly 20-year veteran in the health, beauty and wellness industry, also is a regular contributor to HealthCare Distributor, writes for RetailWire’s BrainTrust Blog, and has spoken at such events as the Efficient Collaborative Retail Marketing Disease State Management conference and Drug Store News’ Diabetes Roundtable. He also has moderated several panels and hosted multiple industry webinars.
Fronek is a 37-year veteran of the industry and 24-year veteran at HRG. She has worked in almost every department at HRG, and prior to HRG spent 13 years in retail drug stores. In her current position as a national account manager, she works with national and regional wholesalers and regional chain and specialty accounts, including Internet pharmacy and point-of-sale vendors. Fronek has presented several CE sessions over the years.
Report: FSI coupon activity down in 2011
MINNEAPOLIS — Free Standing Insert coupon activity dropped 3.9% over the first six months of 2011 versus the same time period a year ago, Marx, a Kantar Media solution, reported on Wednesday.
The decline is the first reported in the first half of the year since 2008, when there was a 3.4% decline.
“After several years of significant growth, FSI coupon activity may be stabilizing while more integrated print and digital coupon promotion tactics are emerging,” stated Mark Nesbitt, president of Kantar Media Intelligence North America.
“For example, some [consumer packaged goods] brands are using their FSI events to drive shoppers to their brand websites or social media websites to download coupons,” Nesbitt added. “Additionally, some CPG manufacturers are distributing digital coupons on retailer websites to support their major corporate-scale-themed FSI coupon events.”
The number of coupons dropped through FSIs may be down, but the value of those coupons isn’t. During the first half of 2011, more than $236 billion in consumer incentives were delivered via FSI coupons in Sunday newspapers, up 0.8% from the same period in 2010. During the same six-month period, more than 149 billion coupons were distributed within more than 111 billion FSI pages. FSI coupon average face value achieved a new record level in the first half of 2011 at $1.58, up 4.9%, Kantar Media reported.
However, retail promotion activity is on the rise, Kantar Media reported. The number of pages increased to 8.4 billion, representing a 27.3% increase. Walmart jumped from being ranked No. 13 based on pages circulated during the first half of 2010 to lead retailer promotion activity for the first half of 2011. Seven-of-the-top-10 retailers increased pages circulated during the first half of 2011 versus one year ago. Additionally, the number of manufacturers participating in retailer promotion events increased from 211 during the first half of 2010, to 293 during the first half of 2011.
Retailers from mass (e.g., Walmart and Target); value (e.g., Dollar General and Family Dollar); drug (e.g., Walgreens and CVS Caremark); and specialty pet (e.g., Petsmart and Petco) comprised the top eight positions. Kroger and Publix were the leading food retailers and were ranked No. 9 and No. 10, respectively.
“More manufacturers are partnering with their leading retailers on promotion events designed to reach shoppers in the home when they are developing purchase intent and planning shopping trips,” Nesbitt said. “Walmart may be using retailer promotion events to emphasize [its] renewed focus on product assortment and to attract a greater share of shoppers that use coupons to [its] stores.”
Hy-Vee promotes healthy cooking with in-store chef
SIOUX FALLS, S.D. — Hy-Vee is the latest supermarket chain to bring a trained chef into the store to encourage customers to cook healthy food at home, according to published reports.
The Sioux Falls, S.D., Argus Leader reported Wednesday that a local Hy-Vee store had brought in chef Scott Teal to oversee food displays, demonstrate ways to prepare food and teach classes. It also gives the store a way to showcase new produce, such as brown-colored chocolate grape tomatoes.
Hy-Vee has long emphasized healthy eating, and getting customers out of the restaurants into their kitchens is one way to do that. Natural food chain Whole Foods has a similar initiative, fielding an army of “cooking coaches” who talk to customers about what kinds of foods are available in the store and how to pick out the right kinds of food.