HEALTH

Hamacher Resource Group adopts ReadyTouch technology

BY Michael Johnsen

MILWAUKEE Hamacher Resource Group on Monday announced an exclusive alliance with in-store kiosk pioneer ReadyTouch, a provider of retail marketing systems designed to seamlessly bring the latest product expertise to consumers at the point of decision.

ReadyTouch’s technology was first deployed to wine and spirit retailers, and the unique browser-based search capabilities are also ideally suited for retail health care, Hamacher stated. The ReadyTouch System leverages content management technology on an NCR hardware platform to enhance the consumer shopping experience, to allow product promotions and ultimately to boost retail ROI and sales. 

“With increased focus on in-store influence and the overall shopping experience, we are extremely confident and excited about this new relationship that will allow innovative health, beauty and wellness retailers to step out of the shadow of conformity and into an era of leadership,” stated Dave Wendland, Hamacher VP. 

 “HRG is the ideal partner for us in retail healthcare,” stated Peter Bostwick, president and founder of ReadyTouch.  “They have a thorough understanding of the market, enjoy an unprecedented level of respect and have a robust library of content that will enhance the consumer’s experience with our technology,” he said. “This kiosk system will bring efficiency, excitement and cost savings to shoppers, retailers, distributors and manufacturers of health, beauty and wellness products.” 

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HBI to expand U.S. distribution of Sambucol black elderberry supplement

BY Michael Johnsen

NOTTINGHAM, England Devotees of Sambucol black elderberry dietary supplements now will have more access to the product, thanks to expanding U.S. distribution, noted new distributor Healthcare Brands International.

Previously distributed and sold under the Nature’s Way name, Sambucol now is being distributed by HBI and sold nationwide under its own brand name in newly designed packaging, the company stated.

“There has been some confusion regarding black elderberry extracts currently being sold in the United States,” stated Michael Magarian, VP U.S. sales and marketing at HBI. “The confusion surfaced recently when Nature’s Way launched a different black elderberry product, but one using similar packaging and a similar name to the original. However, only the Sambucol brand has been researched and tested in published clinical trials. Additionally, Sambucol’s unique formulation and extraction process preserves the naturally-occurring health benefits of the black elderberry, known to have twice the antioxidant value of both blueberries and cranberries.” Other formulations, Magarian noted, can’t make this claim.

In a recent Harris Interactive survey conducted for Sambucol, 65% of Americans said that they would be more open to taking a natural health remedy if it was clinically proven to work. “We believe this to be an important distinction between Sambucol and other elderberry brands,” Magarian said. “Sambucol has the clinical science with published studies showing its effectiveness for immune support.”

The Sambucol Harris survey also found that two-thirds of adults are open to taking a natural health remedy if their doctor or healthcare provider recommended it, and more than half (55%) would take one if it was recommended by their pharmacist.

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Journal of Alternative and Complementary Medicine editorial urges govt. healthcare reform to include a holistic view

BY Michael Johnsen

NEW ROCHELLE, N.Y. An editorial in the January 2009 issue of The Journal of Alternative and Complementary Medicine, a peer-reviewed journal published by Mary Ann Liebert, is calling for universal coverage that incorporates evidence-based methods of prevention, chiropractic and complementary and alternative medicine to be part of the Obama Administration’s call for healthcare reform.

CAM encourages a holistic view of health, and new government policies should reflect that view with a shift in both CAM and conventional health research budgets “away from the longstanding emphasis on single-intervention therapeutics and toward multifactorial integrative and whole-systems approaches,” noted Daniel Redwood, associate professor at Cleveland Chiropractic College in Kansas City and author of the editorial.

National policy should require training for all health practitioners in prevention and health promotion, including a whole-foods diet, exercise and stress management, he suggested. “There is no lack of scientific evidence for these approaches; what is lacking is a deep appreciation of their importance and the will to teach these to the patients who so desperately need them,” he wrote.

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