HEALTH

Hamacher Resource Group adopts ReadyTouch technology

BY Michael Johnsen

MILWAUKEE Hamacher Resource Group on Monday announced an exclusive alliance with in-store kiosk pioneer ReadyTouch, a provider of retail marketing systems designed to seamlessly bring the latest product expertise to consumers at the point of decision.

ReadyTouch’s technology was first deployed to wine and spirit retailers, and the unique browser-based search capabilities are also ideally suited for retail health care, Hamacher stated. The ReadyTouch System leverages content management technology on an NCR hardware platform to enhance the consumer shopping experience, to allow product promotions and ultimately to boost retail ROI and sales. 

“With increased focus on in-store influence and the overall shopping experience, we are extremely confident and excited about this new relationship that will allow innovative health, beauty and wellness retailers to step out of the shadow of conformity and into an era of leadership,” stated Dave Wendland, Hamacher VP. 

 “HRG is the ideal partner for us in retail healthcare,” stated Peter Bostwick, president and founder of ReadyTouch.  “They have a thorough understanding of the market, enjoy an unprecedented level of respect and have a robust library of content that will enhance the consumer’s experience with our technology,” he said. “This kiosk system will bring efficiency, excitement and cost savings to shoppers, retailers, distributors and manufacturers of health, beauty and wellness products.” 

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Arkray’s blood glucose monitoring system cleared by FDA

BY Michael Johnsen

MINNEAPOLIS Arkray USA on Thursday announced 510(k) clearance from the Food and Drug Administration for its Glucocard 01-mini Blood Glucose Monitoring System.

This new system requires no coding, displays results in seven seconds, requires only a 0.3 micro liter sample size, and was developed to use the same affordable test strips as the downloadable Glucocard 01 system that launched in 2008.

The Glucocard 01-mini features interchangeable faceplates so users may personalize the look of their monitoring system.

 “Arkray is excited to announce a new addition to our growing line of Glucocard blood glucose monitoring systems,” stated Jonathan Chapman, Arkray president. “We anticipate making exciting changes to this category by possibly adding a free face plate to each test strip carton and hope to soon make design software available on our Web site (www.glucocardusa.com) so that our customers can make their Glucocard 01-mini as unique as they are.”

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Exergen increases TemporalScanner Thermometer promotion

BY Michael Johnsen

WATERTOWN, Mass. Exergen Corp. recently announced a 300% increase in promotional support for its TemporalScanner Thermometer targeting both trade and consumer markets.

The consumer advertising program targets new mothers and includes print advertising in magazines, radio advertising and an enhanced national public-relations program.

The multimillion media buy includes such pregnancy magazines as Fit Pregnancy, New Parent Media Magazine, You and Your Family, Motherhood, Pregnancy Magazine and Pregnancy & New Born. The radio campaign includes the Westwood One Radio and ABC Radio networks with spots on Don Imus, Phil Valentine, Tony Bruno and Paul Harvey shows, as well as drive time and other news/talk shows.

“We feel the time to invest in marketing is when others are cutting back,” stated Exergen president Francesco Pompei. “We are committed to supporting our brand and will continue to increase awareness among moms and moms-to-be.”

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