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Halo Top Creamery celebrates the holidays with gingerbread offering

BY Gisselle Gaitan

LOS ANGELES — All the flavors of a gingerbread house are now available in a low-calorie ice cream form, with the latest offering from Halo Top Creamery. The brand has announced the release of the limited-edition Gingerbread House flavor that’s loaded with ginger cookie bites and swirls of icing. 

Available only through December, this marks the second seasonal launch from the company who unveiled a Pumpkin Pie flavor debuting in November. Each of the current 24 pints available for purchase from the company contains about 360 calories and 20 grams of protein, including this new addition.

“Gingerbread House was a really fun flavor to make,” Justin Woolverton, founder and CEO of Halo Top said. “Not only is it delicious, we think it’s a great follow-up to our first seasonal flavor, Pumpkin Pie. We hope our fans enjoy this seasonal flavor as much as we do!”

This seasonal offering can be found in the freezer section of grocery stores nationwide later this month and is currently available for preorder through the company’s website for a suggested retail price of $6.99. 

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Nielsen: Opportunities abound for branded produce

BY Gisselle Gaitan

In any grocery store, consumers are met with an abundance of produce to meet each and every one of their needs. Fresh produce that either falls into the organic category or has a farmer's market feel to it has become the main priority for consumers. As the number of these types of offerings has grown through the years, so have the number of opportunities available brands to make their presence known within this category — that’s according to a new report from Nielsen

The report notes that the produce department has grown by $13.2 billion between 2012 and 2016. Within that margin, branded produce dollar shares have increased an average 7.7 points, making up 38.5% of total produce dollars. This increase also has led to a growth in such produce snacks as fruit cups, dried fruit and nut snack mixes. The category is now a $1.1 billion market, with a $44 million increase and representation of 72% dollar shares. 

“Thirty-two percent of consumers want produce that is organic and doesn’t contain artificial ingredients. Thanks to their ability to communicate label claims on packaging and through larger marketing efforts, brands can clearly communicate exactly how products meet shoppers’ changing needs,” the report says.  

Communication is another key facet of this growth, with brands now being able to convey their message to consumers in an array of ways — in part due to social media and in-store advertising. The report highlights that within the last year, less than 10% of produce brands spent any budget on advertising, with only two companies accounting for 77% of produce media spent. 

A continuation of this strategy along with the implementation of engaging directly with the targeted audience could boost even further the sales and quantity of products being marketed to consumers. 

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Walgreens relaunches Nice!

BY Michael Johnsen

DEERFIELD, Ill. — Walgreens recently re-launched its Nice! own brand proposition with fresh packaging and a new campaign touting the private label food line with a focus on “great taste from the source.” Emphasizing on whole ingredients, the rebranded line adheres to the clean label trend by weeding out trans fats, artificial sweeteners and artificial coloring and incorporating non-GMO, gluten-free and certified organic ingredients.

The new Nice! line, with 1,000 SKUs across 25 categories, has been organized into three tiers: Everyday, Premium and Organic.

“The packaging is fantastic,” Alex Gourlay, Walgreens Boots Alliance co-COO, recently told investors. “It is doing really well early on, and that’s a roll-in, roll-out. So again, we will continue to improve the quality of our products and the quality of our value and improve the convenience as part of that model.”

Walgreens’ Nice! proposition was first introduced onto shelves in 2012, replacing a number of Walgreens house brands including Cafe W, Deerfield Farms and W,  and included more than 400 high-quality grocery and household products.

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