HEALTH

Halo oral antiseptic spray named ‘Best Product’ at ECRM cough-cold event

BY Michael Johnsen

LAS VEGAS — Oasis Consumer Healthcare’s Halo oral antiseptic on Wednesday evening received Best Product honors from ECRM for the 2012 Cough & Cold and Allergy EPPS conference.

Shipping in July, Halo contains cetylpyridinium chloride (CPC) in a patented formula that helps coat the back of the throat for up to six hours and helps to protect against airborne germs. According to company research, the recycled air in 67% of airplanes contain enough germs to get a person sick after a short flight.

Suggested retail price for Halo is $12.99 and will be merchandised alongside immunity system boosters in the cough-cold aisle. The company is launching two adult SKUs — a berry flavor and citrus flavor — alongside one grape-flavored spray indicated for children older than age 2.

ECRM’s Best Product, sponsored by DSN, is voted on by retailer attendees who identify the most interesting product they’ve seen in the first three days of the four-day event.


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TheraMax continues social media campaign

BY Allison Cerra

NEW YORK — TheraBiogen is continuing to promote its Thera Max Cold and Flu product through an ongoing social media campaign.

The campaign, which was launched on a billboard in New York’s Times Square, also is supported with testimonals that are housed on the brand’s YouTube channel, which have received more than 40,000 views to date, the company said. What’s more, TheraBiogen CEO Kelly Hickel has embarked on a radio media tour to promote the homeopathic product as well.

TheraMax Cold and Flu currently is sold in more than 12,000 locations, including Food Lion, Hannaford and Rite Aid.


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National Psoriasis Foundation launches Seal of Recognition program

BY Allison Cerra

PORTLAND, Ore. — The National Psoriasis Foundation has introduced a Seal of Recognition that will be touted on select products that dermatology experts deem effective in relieving disease symptoms.

"Improving the quality of life for people with psoriasis and psoriatic arthritis is the reason the foundation has launched its seal program," said Eric Kimble, National Psoriasis Foundation board of trustees member and head of the corporate review committee for the seal. "The seal will help consumers identify, from a maze of available products, items that could provide a benefit for psoriatic diseases."

Five products for scalp psoriasis made by Neutrogena and one product by Alva-Amco Pharmacal are the first to feature the seal, the foundation said. To qualify for the recognition, products are reviewed by a panel of dermatology experts who make sure the items meet the following criteria, including:

  • Products that hydrate the skin, reduce redness, reduce joint pain and/or provide aid for people with psoriatic arthritis;

  • Nonprescription products;

  • Non-irritating products; and

  • Products that can be used along with prescription remedies.

The panel also reviews the products’ ingredients and safety, toxicity and formulation data.

To learn more about the program, click here.

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