HEALTH

Halls Kids brings sore throat, vitamin C pops to cough-cold aisle

BY David Salazar
DEERFIELD, Ill. — Mondelēz International’s Halls brand is bringing new throat lozenge pops and dietary supplement pop for children to market with Halls Kids. The company has introduced the Halls Kids Cough and Sore Throat pops, as well as the Halls Kids Vitamin C pops. 
 
The cough and sore throat pops are available in cherry and strawberry pops contain 5 mg. of menthol per pop to temporarily relieve cough and sore throat. The company noted that these are the first children’s cough lozenge in pop format that uses menthol as the active ingredient. 
 
The vitamin C pops contain 100% daily value vitamin C and are available in orange flavor with other natural flavors. 
 
The Halls Kids products are launching in July. 

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DNA Diagnostics Center brings four genetic testing options to retail

BY Michael Johnsen

FAIRFIELD, Ohio — DNA Diagnostics Center on Tuesday announced the launch of its new product line called HomeDNA, a targeted selection of at-home genetic tests for skin care, healthy weight, ancestry and paternity that helps consumers make better health and wellness choices, and provides answers about family relationships both past and present.

Beginning in July, HomeDNA from DDC will be the first suite of home DNA testing products in retail stores nationwide, according to the company.

"For the first time ever, consumers can choose from an assortment of DNA tests that interest them and buy the kits at their local drug store," stated Connie Hallquist, DDC CEO. "It's exciting that cutting-edge science is so accessible and the process is so easy. Consumers collect their DNA at home with a simple cheek swab, send to our lab for processing then receive their custom report online."

The HomeDNA selection currently includes four products: Skin Care, Healthy Weight, Ancestry and Paternity.

 

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Mentholatum innovates dry-eye care with new Rohto Dry-Aid

BY Michael Johnsen

ORCHARD PARK, N.Y. — The Mentholatum Company on Wednesday launched Rohto Dry-Aid, a non-blurry tear repair formula that is clinically shown to provide longer lasting dry eye relief versus the leading brand, the company stated.

"With the issue of dry eye on the rise, we've been working with our eye care researchers in Japan for the past five years to come up with a unique product/formula that quickly soothes dry eye symptoms and provides long lasting relief," stated Meryl Reis, VP research and development at the Mentholatum Company. "Now we feel very good to bring to consumers the next generation eye drop for Dry Eye."

Rohto Dry-Aid is designed to relieve the five key symptoms of dry eye: dryness, irritation, grittiness, burning and stinging. In a clinical study it delivered consistent and continuous relief over time and was rated highly for its refreshing feeling while delivering significant improvements in quality of life measures. Unlike over-the-counter dry eye drops that only work on one layer of the tear film, Rohto Dry-Aid is formulated with Liquidshield technology and works in a unique way to restore moisture to the tear film by working on all three layers to mimic a stable, natural tear – soothing eyes for up to 12 hours.

"Designed with consumers in mind, we are certain that the advanced Rohto Dry-Aid formula will help dry eye sufferers enjoy their daily lives, delivering all day relief from irritating and distracting dry eye symptoms, in a refreshing non-blurring eye drop," added Erick Estrada, senior director marketing Mentholatum.

Rohto Dry-Aid features a clear bottle with a single-drop applicator and is currently available at major national and regional retail locations where over-the-counter dry eye drops are sold and also online.

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