HEALTH

Halls gets the operatic treatment

BY Michael Johnsen

CAMBRIDGE, Mass. — Kraft Foods on Friday presented a team of professional opera singers who performed impromptu operatic renditions of irritations submitted by audience members via Facebook and Twitter.

Titled "The Operahhh of Irritations," the marketing event supported the Halls brand’s spring allergy campaign and the brand’s commitment to soothing irritations by giving the audience a chance to vent about whatever irritates them — and have that irritation sung away by professional opera singers.

"Halls is committed to soothing irritations — including coughs and sore throats associated with spring allergies," stated Lori Mazuro, senior associate brand manager for Halls. "But if there’s one group who knows a thing or two about keeping throats in top condition, it’s professional opera singers. So we’re putting their tremendous throat power to work, helping soothe all kinds of irritations."

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BSN extends endorsement deal with Jennifer Nicole Lee

BY Michael Johnsen

BOCA RATON, Fla. — BSN Supplement on Friday announced the company has extended its endorsement deal and contract with fitness model Jennifer Nicole Lee through June 2013.

“BSN is proud to have Jennifer Nicole Lee on [its] roster of iconic living fitness legends, and is looking forward to two more years of having Jennifer Nicole Lee promote and endorse [its] amazing line of top-notch supplements,” the company stated.

Other names on the BSN roster include eight-time Mr. Olympia Ronnie Coleman, current UFC Heavyweight Champion Cain Velasquez and online reality star Scott Herman.

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Bayer introduces reformulated aspirin

BY Michael Johnsen

MORRISTOWN, N.J. — Bayer has launched a reformulated aspirin called Bayer Advanced Aspirin that works in less than half the time of the company’s regular aspirin, according to published reports.

According to yet-to-be-published research, the new Bayer Advanced Aspirin can begin providing meaningful pain relief in as little as 16 minutes, compared with an average 100 minutes for the company’s mainstay brand.

The new aspirin will be positioned as a premium internal analgesic and will be targeted toward younger customers in an effort to grow market share as the company’s Bayer Aspirin (81-mg aspirin) brand is better known as a preventive for heart attack.

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