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Hallmark signs licensing deal with Fox

BY Doug Desjardins

LOS ANGELES Hallmark has signed a deal with 20th Century Fox Licensing & Merchandising that gives the greeting card company access to images and sound clips from 50 years of TV shows and movies.

The agreement will allow Hallmark to use properties like The Simpsons, Ice Age and older films including The Sound of Music in sound greeting cards and other social expression products. Hallmark will dedicate four-feet of retail space in 3,700 of its Hallmark Gold Crown stores this fall to products based on Fox properties.

“Hallmark is a blue chip partner and category leader who has already proven themselves experts in translating The Simpsons into a line of top-selling cards,” said Elie Dekel, executive VP of 20th Century Fox Licensing and Merchandising.

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Rachael Ray launches high-end dog food and treats

BY Alaric DeArment

NEW YORK While she’s better known as a TV chef, Rachael Ray is launching a brand of high-end dog food and treats.

Rachael Ray Nutrish dog food comes in two flavors, Real Chicken and Veggies and Real Beef and Brown Rice. They contain no byproducts, fillers, artificial flavors or preservatives, and they provide antioxidants, omega fatty acids, calcium and other nutrients.

The treats, called Isaboo Booscotti and named after Ray’s dog, Isaboo, come in crunchy bacon and peanut butter flavors and chewy beef and bacon flavors.

Proceeds from sales of the food and treats will go to Rachael’s Rescue, Ray’s animal-rescue organization that helps at-risk animals and provides that with veterinary care and new owners.

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Minimum wage raised to $6.55 per hour

BY DSN STAFF

NEW YORK The national minimum wage increased to $6.55 per hour as of July 24, as part of the Fair Minimum Wage Act of 2007. The minimum wage had been $5.15 an hour since 1997.

The Minimum Wage act mandates a third increase, scheduled to take place on July 24, 2009, that will raise the minimum wage to $7.25 per hour. This would be the final increase under the act.

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