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Hallmark promotes girl power with new card line

BY Allison Cerra

KANSAS CITY, Mo. Hallmark Cards has launched its new Girlfriends collection, a line of cards and gifts designed to help women connect in a fun, humorous and meaningful way.

Through refreshingly honest humor, each card not only conveys support, but celebrates friendship, strengthens bonds and reassures the recipient her friends are behind her no matter what, Hallmark said.

“The bond between girlfriends is often compared to the bond between sisters, and this collection is designed to enhance that connection,” said Sarah Tobaben, Hallmark Cards editorial director. “Ideally, the line will bring to light any of the common experiences our consumers share, and girlfriends across the country will realize their friends are there to celebrate and encourage them every step of the way.”

The line also features gifts that can be shared between friends, including oil cloth handbags, “Lolita” mini wine glass sets, magnetic notepads and more. As with the cards, these gifts also feature humorous messages and designs.

 

Hallmark’s Girlfriends collection currently is available at Hallmark Gold Crown stores nationwide and wherever Hallmark cards are sold. The gifts are only available at Hallmark Gold Crown stores. Cards start at $1.49, and gifts range in price from $1.99 to $29.95. For more information about Hallmark’s Girlfriends collection, visit Hallmark.com/girlfriends.

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Cellfire adds Giant Eagle to e-coupon solutions network

BY Allison Cerra

SAN JOSE, Calif. A provider of electronic and mobile coupon solutions has added a grocery chain to its list of clients.

Cellfire said Monday that it expanded its nationwide electronic grocery coupon program with the addition of Giant Eagle, a Cleveland-based supermarket chain with more than 200 locations throughout Ohio, western Pennsylvania, northern West Virginia and western Maryland. Cellfire coupons are available and redeemable at more than 200 locations that include Giant Eagle, Giant Eagle Market District, Giant Eagle Express and GetGo from Giant Eagle.

To start saving, shoppers simply can sign up on Cellfire.com via cell phone or computer and register their Giant Eagle Advantage Card for the free discount service. They also may register their card and browse ‘eOffers’ at the “Save” section on GiantEagle.com. Discounts are taken at checkout with a swipe of the card and the savings are displayed on the customer’s receipt. Once the coupon is used or expired, it automatically is deleted from the Cellfire account and the Advantage Card.

“The addition of Giant Eagle allows Cellfire to offer grocery coupons and discounts to consumers at even more locations nationwide,” said Robert Drescher, CEO of Cellfire. “We’ve hit a major milestone as Cellfire now has the most expansive grocery network for electronic couponing in the United States. Giant Eagle’s participation clearly demonstrates the momentum from grocers to deliver value and engage consumers through digital offers.”

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Ferring launches Lysteda

BY Alaric DeArment

PARSIPPANY, N.J. Drug maker Ferring Pharmaceuticals has launched a new treatment for women with cyclic heavy menstrual bleeding, Ferring said Monday.

Ferring announced the availability of Lysteda (tranexamic acid) tablets, which it bills as the only non-hormonal and non-surgical therapy for women with cyclic heavy menstrual bleeding. As many as 22 million women in the United States experience HMB.

“Heavy menstrual bleeding is a common condition that can significantly interfere with a woman’s daily activities,” Ferring VP medical affairs Edward Trott said. “Many women consider the condition normal and are unaware that there are treatments available, so they don’t ask their doctor about it.”

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