Hallmark forms Business Connections unit
MINNEAPOLIS Hallmark has developed a new business unit to consolidate the greeting card maker’s business-to-business offerings.
Hallmark Business Connections provides organizations with unique business solutions designed to strengthen and manage relationships with employees and customers, Hallmark said.
“Hallmark Business Connections brings more than 100 years of Hallmark heritage and our focus on creativity and innovation into the business arena to help companies better engage their employees and build even deeper relationships with loyal customers, both of which deliver a strong return on investment,” said David Hall, Hallmark North America president. “For 100 years we have helped consumers meaningfully connect with the people who are important in their lives. Now, we will help companies leverage that knowledge through a suite of unique solutions, designed to provide measurable results.”
Such program offerings include:
- Employee Recognition Programs – As recognition is a key driver to enhancing employee satisfaction, improving performance and increasing loyalty, Hallmark Business Connections creates customized programs to help businesses recognize, reward and retain employees that engage and motivate them;
- Health and Wellness Programs – Hallmark Business Connections provides solutions to help businesses achieve their wellness program objectives, working closely with each organization to encourage employees and plan members to adopt healthier behaviors, which drive healthcare costs down;
- Customer Relationship Marketing – Whether an organization is looking to build brand preference, create additional sales, win back a customer or thank a loyal customer, Hallmark Business Connections creates programs designed to attain engagement and loyalty for enhanced business results;
- Sales Programs – Hallmark Business Connections helps organizations achieve revenue goals by providing meaningful incentives that engage and motivate sales teams. These programs have been proven to make a real connection with salespeople, increasing sales and expanding the current market share.
Retail clinics: Improved care at a lower cost
WHAT IT MEANS AND WHY IT’S IMPORTANT Retail clinics. Save. Money. Without regard to who’s footing the bill exactly — healthcare payer or Jane Patient — retail clinics not only represent a significant cost savings across the board, but by siphoning nonemergency-yet-still-urgent cases out of the emergency rooms and doctors’ offices, retail clinics also can contribute to improved care across the healthcare continuum.
(THE NEWS: Study: Retail clinics save nonemergency patients money. For the full story, click here)
All told there were 119.2 million total ER visits in 2006, up 8.2% as compared with 2004, according to ACEP. Extrapolate that figure with WellPoint’s finding that 19.4% of those visits may be for nonemergencies across the entire nation, and the fuzzy math equates to an approximate 23.1 million non-emergency patients presenting across some 3,833 ERs. For whoever is paying for the cost of care, that’s an expenditure totaling $10.2 billion if every case were to present at an ER; as compared to $1.2 billion if every case were to present at a retail clinic. That’s the cost savings piece.
But cost savings aren’t the only benefit retail clinics afford the overall healthcare system — there’s a general improvement in care. According to the American College of Emergency Physicians, average waiting times for patients triaged with non-emergency ailments at emergency departments range between one and two hours, but only when the ER isn’t crowded. That’s like saying that bee stings don’t hurt, you know, except when they do.
Let’s face it, in a nation of 309 million and counting, there are simply not enough points of care, be it for an emergency or nonemergency situation. Taking nonemergency visits out of emergency rooms would likely improve the efficiency of care for more critical patients, as well as the experience of care for noncritical patients. That’s the improved care piece.
Improved care at a lower cost, that’s what retail clinics bring to the table.
Tide brings Loads of Hope to Dollar General
NASHVILLE Tide brought its mobile laundromat to a local Dollar General to benefit victims of the recent floods.
Tide’s Loads of Hope program visited a Nashville Dollar General May 12 to provide customers in the area with clean laundry. One truck and a fleet of vans house more than 32 energy-efficient washers and dryers that are capable of cleaning over 300 loads of laundry every day. Tide washs, dries and folds the clothes for these families for free.
The Loads of Hope program also benefited victims of Hurricanes Katrina and Ike, in addition to other natural disasters.