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Hallmark asks public to vote on ten finalists in card competition

BY Antoinette Alexander

KANSAS CITY, Mo. Hallmark has selected the finalists for its ongoing card competition and is now asking consumers to log on and vote for their favorite design.

The themed card competitions were inspired by Hallmark’s partnership with (PRODUCT) RED. As part of the first competition’s entry process, consumers were encouraged to visit Hallmark.com/you and share their card design. Entries were judged by representatives of Hallmark and (RED). The 10 winning designs will be produced by Hallmark and then sold online beginning Dec. 28. Like all Hallmark (PRODUCT) RED cards, a portion of wholesale sales will go to the Global Fund.

The 10 finalists were announced on Friday and will receive $250, with Hallmark matching that amount in a contribution to the Global Fund.

Now, the company is asking consumers to log onto Hallmark.com/you to vote on their favorite through Jan. 10. The entrant with the most votes will be named the grand prize winner and will receive $2,250, with Hallmark matching that amount in a contribution to the Global Fund. The winning card will also be sold online for a year.

In addition, the company will kick off in January a competition that asks consumers to submit their funniest pet photo with a birthday sentiment. Those interested in more information on the “YourPets” competition can also visit Hallmark.com/you.

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GNP teams up with Diversified Racing Solutions for 2008 NASCAR series

BY Michael Johnsen

VALLEY FORGE, Pa. America’s hometown pharmacy is making a play for fans of America’s most popular family sport, AmerisourceBergen announced Monday.

Good Neighbor Pharmacy has joined with Diversified Racing Solutions to enter the NASCAR Nationwide Series in 2008 with the goal of competing in the newly renamed NASCAR Sprint Cup Series in 2010. In the five-year agreement, GNP will lend its community pharmacy brand as the flagship sponsor; the venture will be primarily funded by associate sponsor relationships; and DRS will be responsible for the racing team.

In addition, GNP will fund country-wide community outreach activities that compliment the racing schedule.

“The branding of the Good Neighbor Pharmacy car demonstrates AmerisourceBergen’s commitment to independent pharmacy and NASCAR,” stated Dave Neu, senior vice president of retail sales and marketing for AmerisourceBergen, GNP’s parent company. “We are excited about the potential visibility that NASCAR will bring to the over 2,700 Good Neighbor Pharmacies across the country.”

Randy Fenley, president and owner of DRS, said, “The team at Diversified Racing Solutions is confident that our flagship sponsor, Good Neighbor Pharmacy, shares our commitment and passion for the NASCAR competition. We are thrilled at the opportunity to work with such a highly regarded brand and to share Chris Bristol driving for the Good Neighbor Pharmacy Chevrolet for many seasons to come.”

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Pentel launches Recycology

BY Doug Desjardins

TORRANCE, Calif. Pentel of America has upped its commitment to eco-friendly products with the launch of its Recycology Program. Products under the new banner are made from material with at least 50% recycled content and will include pens, markers, pencils and tape.

“Pentel is committed to creating a healthier environment for future generations while creating products of superior design and quality,” said Peter Katz, director of marketing for Pentel. “In addition to using recycled materials, many of the products in the Recycology line are refillable to further lessen environmental waste.”

New products in the line include refillable EnerGel Deluxe Liquid Gel Pens, Tape ‘N Glue Double-Sided Tape and retractable and refillable Handy-Line S markers.

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