BEAUTY CARE

Halle Berry auctions bracelet to benefit victims of domestic violence

BY Antoinette Alexander

NEW YORK Actress and beauty icon Halle Berry is auctioning off a hand-carved rose gold cuff bracelet that was designed exclusively for her to wear in the ad campaign for her debut fragrance, Halle by Halle Berry. The net proceeds generated by the auction will be donated to the Jenesse Center, a domestic violence intervention program.

“The Jenesse Center is an organization that is very close to my heart,” Berry stated. “Their work makes a tremendous difference in the lives of women and children and I am proud to support such a worthy cause by auctioning off this beautiful bracelet.”

The cuff bracelet was designed by Gara Danielle and was worn by Halle on the set at the making of her fragrance campaign in Oahu, Hawaii. Made from 14K rose gold plate over sterling silver, the adjustable cuff is valued at $4,000. Bidding is taking place at charitybuzz.com.

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Tattoo Armor develops sunscreen to protect body art

BY Antoinette Alexander

BIRMINGHAM, Ala. Looking to help people protect their tattoos from the sun’s rays, Tattoo Armor has developed the new Precision Sunscreen Pen.

Exposure to the sun breaks down tattoo ink and causes fading, cracking and image distortion. While traditional sunscreens protect skin from burning, they are not designed to protect ink, the company stated. Sunscreens can also be inaccurate leaving a halo of lighter skin around the tattoo.

After a year of development, Tattoo Armor’s first product, the Precision Sunscreen Pen, will begin distribution to select retailers this week.

The quick-dry sunscreen and fine-tipped applicator is designed to make application easy and precise. The patented formula offers SPF 30 protection with both UVA and UVB blockers while the active emollient enhances the appearance of the tattoo by creating a glossy appearance and conditioning the skin.

“As a person who has tattoos, I was frustrated by the lack of products available to protect my artwork. That’s why I am so excited about the launch of our first sunscreen specifically for tattoos. Our goal is to offer products that enhance and preserve tattoos and that are easy for people to use,” stated founder and developer Triskin Harden, who formed Tattoo Armor with partner Curtis Cheng.

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Startup oral care co. launches toothbrush with ionic technology

BY Antoinette Alexander

PLEASANTVILLE, N.Y. Startup oral care company Global Ionics has announced the launch of its new Ionic ProClean toothbrush.

The Ionic ProClean toothbrush uses ionic technology that, according to the company, has been proven to remove more plaque with less effort.

Plaque has a positive (+) charge; tooth enamel has a negative (-) charge.

The Ionic ProClean uses ionic technology to temporarily change tooth enamel to a positive (+) charge, the company stated. This reportedly loosens the bond of plaque so it can be gently swept away.

After rinsing the toothbrush under running water, the user touches a small silver strip on the handle and brushes normally with the toothpaste of his or her choice. By touching the silver strip, the body?s natural energy completes the circuit. A red light on the handle shines to confirm that the energy circuit is complete and the ionic action is working to remove plaque.

“Studies have shown that ionic technology reduces plaque and gingivitis, stated Ken Davidov, founder of Global Ionics.While this technology has been used in Asia and Europe for years, this is the first ionic toothbrush designed for the North American and worldwide market that neatly encases all the elements into one hermetically sealed brush, made from soft materials. It looks and feels like an ordinary toothbrush and doesn’t require unsightly charging equipment on the bathroom counter. Its function is absolutely silent and it costs less than $10.”

The Ionic ProClean is currently available online at www.ionicproclean.com for $8.95 plus shipping and handling. Orders of two or more brushes come with a free travel kit.

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