HEALTH

Halen Brands debuts OWYN line of plant-based protein products

BY Michael Johnsen

NEW YORK — Debuting at Expo East 2017, Halen Brands launches its OWYN (Only What You Need) plant-based protein platform, meeting the needs of the approximately 15 million Americans who live with food allergies. Created for people seeking ultra-clean products, OWYN launched a line of RTD shakes wellness poweders.

Developed by former professional athletes, Jeff Mroz and Kathryn Moos, OWYN's products contain 20 grams of plant-based protein per serving,, sourced from pea, pumpkin and flax.

"OWYN solves the unmet need within the nutrition space for consumers seeking a plant-based protein, ultra-clean line with a focus on taste as the top priority," stated Mark Olivieri, VP marketing, Halen Brands.

With this attention to allergen-friendly ingredients, Halen Brands introduced its partnership with Food Allergy Research & Education, a private source of food allergy research. FARE provided its 'proud supporter' label for OWYN products, further confirming OWYN's mission to support the rising food allergy community by offering clean, allergen-friendly products.

"Our work with OWYN provides us with a great opportunity to bring increased visibility to the growing public health issue that food allergy has become," said James Baker, Jr., CEO of Food Allergy Research & Education. "We are grateful to Halen Brands for their generous support and their commitment to corporate social responsibility, and specifically the food allergy cause."

OWYN products are non-GMO verified, vegan, gluten-free, soy-free and kosher. They also contain only four grams of organic cane sugar and are free of carrageenan, sugar alcohols and stevia. OWYN ready-to-drink shakes are available in 12-ounce recyclable bottles in dark chocolate, smooth vanilla and cold brew coffee varieties for a suggested retail price of $2.99. The Ultimate Wellness Powders, which also contain chia, are available in 16-ounce recyclable tubs and are offered in vanilla and dark chocolate varieties for a suggested retail price of $26.99.

"We are committed to further evolving the food and allergen-friendly community. OWYN brings a better alternative to the world – a plant-based protein platform featuring real ingredients that deliver on uncompromised taste and superior functionality," said Leigh Feuerstein, co-CEO of Halen Brands.
 

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Ascensia fosters product innovation through new Ascensia Diabetes Challenge

BY Michael Johnsen

LISBON, Portugal — Ascensia Diabetes Care on Wednesday announced the launch of the Ascensia Diabetes Challenge, a global innovation competition that is seeking innovative digital solutions to support diabetes management and improve the lives of those living with type 2 diabetes.

The challenge aims to find new ways to help tackle the management of the global epidemic of type 2 diabetes by unearthing undiscovered solutions from diabetes innovators. Finalists, runners-up and the winner will all receive cash prizes to support further development of their ideas from a total prize fund of almost $250,000.

"At Ascensia we are excited to be launching this challenge, as we want to encourage innovation in our field and rethink how digital technology can help people with type 2 diabetes manage their day to day lives," stated Michael Kloss, CEO Ascensia Diabetes Care. "This challenge represents the modern approach to finding innovative solutions for people with diabetes, alongside our own R&D," he said. "We hope this challenge can generate novel ideas from undiscovered sources, and with Ascensia's support we want to be able to bring them to a global patient population."

The competition will seek submissions from Europe, the Americas and Asia Pacific with entries open from Oct. 1, 2017 for Europe and Nov. 6, 2017 for Asia Pacific and the Americas. Entries can be submitted via the online portal at ascensiadiabeteschallenge.com.

Ascensia has partnered with yet2, an open innovation services company, to launch this global challenge. yet2 will be managing the submission process and initial review of entries.

"As a company that is focused on diabetes, we want to be driving the agenda in diabetes innovation, demonstrate our ongoing support for the diabetes community as a trusted partner, and show our commitment to continued research, innovation and development of new solutions," Kloss concluded.

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HRG relocates nausea & motion sickness to digestive set for better traction

BY Michael Johnsen

WAUKESHA, Wis.— Hamacher Resource Group on Tuesday announced the completion of its semiannual update to its taxonomy system for health, beauty and wellness, home health care and general merchandise products with notable adjustments to reflect industry changes.

The September 2017 Fine Lines updates include the move of motion sickness and vertigo products from Pain Relief to a new subcategory “nausea and motion sickness” in Digestive Health.

HRG’s team of analysts continually reviews the Fine Line classification system to determine whether modifications are necessary based on consumer market changes, emerging categories and subcategories or to reflect merchandising trends.

The team moved motion sickness and vertigo products to the Digestive Health category based on consumer and market behavior, and the trend of manufacturers of these products as well as retailers classifying them in the digestive department. These additions to Digestive Health expand the category by including more symptom treatments.

 

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