BEAUTY CARE

Hair accessories brand Goody once again supports ‘The Today Show’ gift drive

BY Antoinette Alexander

ATLANTA — Goody, a maker of hair accessories and styling tools, is supporting the 19th annual “Today Show “Holiday Gift Drive, through a donation of more than $200,000 hairstyling accessories to benefit children, teens and their families across the country this holiday season. The donation was made on “The Today Show” that aired on Friday.

"We are so proud to be a part of ‘The Today Show’ Holiday Gift Drive again this year," stated Meverly Malixi, brand marketing manager at Goody. "As we take part in our eighth consecutive holiday season with this remarkable program, we find each year brings more joy! Over the years, we have donated more than $1,000,000 in Goody products to help make the holidays happier for kids around the country who otherwise might not receive a gift. We love giving back to the community and encourage everyone watching to do the same."

The donation consists of Goody hair styling tools and accessories, including barrettes; headbands; self-sticking barrettes for girls, Goody Softies; and the Goody Quikstyle brush, which removes 30% of water to dry hair faster, helping to speed up styling time.

Throughout the year, Goody makes a continued charitable effort working with Girls on the Run to promote active, healthy lifestyles for girls, building their self-confidence as they develop into young women. Goody’s parent company, Newell Rubbermaid, helps to improve communities around the world by supporting worthy nonprofit organizations with a focus on education, including Junior Achievement and Kids in Need Foundation, through financial and in-kind product donations, as well as employee volunteerism, the company stated.

“Today’s” Holiday Gift Drive reaches more than 5 million children through more than 200 organizations, and for many of these children, this is their primary source of holiday gifts. The program has distributed nearly $325 million in donations since 1994, providing gifts for impoverished children and teenagers up to age 18 nationwide. Goody has been actively donating to this worthwhile charity since 2004.

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L’Oreal secures position in Latin America with second plant in Mexico

BY Antoinette Alexander

SAN LUIS POTOSÍ — French beauty company L’Oréal has announced the opening of what it said is the largest hair color production plant in the world in terms of production capacity.

With an investment totaling $100 million, this new factory will double the production capacity in Mexico, and will supply both Latin America and North America.

"I welcome L’Oréal’s decision and the company’s confidence in our country. The investment of [$100 million] and the creation of 1,200 jobs mark the strengthening of this confidence in Mexico. I extend a warm welcome to all the employees of this important group" stated Enrique Peña Nieto, president of Mexico.

Focusing entirely on hair color products, the facility is located in the “Logistik II” Industrial Park, in Villa de Reyes, State of San Luis Potosí. L’Oréal’s other production plant is located in Mexico City.

"The L’Oréal Group has decided to open its new production plant in Mexico, since this is one of the most strategic countries for the group, a key crossroad between North America and Latin America. To have built our largest hair color plant here shows once more our deep commitment to provide the market with superior quality products and great value" stated Jean-Philippe Blanpain, EVP of operations for L’Oreal.

In line with the group’s goal to reach one billion new consumers in the next 10 years, this new factory is also a part of L’Oréal’s global strategy towards greater specialization of its production by business segment, the company stated.

The plant in San Luis Potosí started operations in April 2012, with a targeted production of more than 100 million units in 2013, and more than 210 million in 2014 – for a total production of 400 million cosmetics units in the country (including the Mexico City plant).

It currently manufactures hair color products for L’Oréal Paris, Garnier, SoftSheen Carson and, from 2013, for L’Oréal Professionnel.

Regarding sustainability, the plant already features advanced technologies for water treatment and solar powered equipment – with wind energy coming in the next few months. After its distribution center, the new plant is also in the process of becoming LEED certified.

L’Oreal Mexico has reduced water consumption per unit by 60% and CO2 emissions per unit by 60%, which is over and above the group’s objective to decrease by 50% water consumption, CO2 emissions, and waste by 2015, the company stated.

 

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Oral-B announces partnership with O, The Oprah Magazine

BY Antoinette Alexander

CINCINNATI — Procter & Gamble’s Oral-B brand is encouraging shoppers to consider providing the gift of a healthier smile to their loved ones this year and has partnered with O, The Oprah Magazine to offer hundreds of O readers the opportunity to try out the Professional Precision 5000 power toothbrush.

Through the partnership, Oral-B is offering 374 O readers the opportunity to try out the Professional Precision 5000 power toothbrush over a two-week period in order to compare and share their experience.

“We are excited to partner with O Magazine and to receive such an overwhelming positive response from users who have fallen in love with the Professional Precision 5000,” stated Rishi Dhingra, marketing director for P&G. “These results reflect what we at Oral-B know to be true — that the Precision 5000 is superior to a regular manual toothbrush and that it makes a great, healthy gift for everyone on your list this season.”

 

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