HEALTH

Hain Celestial highlights new, improved product offerings

BY Allison Cerra

MELVILLE, N.Y. — Hain Celestial is boosting its market presence with the introduction of more than 50 new and improved products.

The company has expanded its baking brand, Arrowhead Mills, to include an organic sprouted wheat flour and gluten-free baking mixes to address those who suffer from celiac disease. The products also feature update packaging.

Hain Celestial also has introduced new Celestial Seasonings teas for everyday wellness, including LaxaTea Herbal Wellness tea, Metabo Balance Green Tea Wellness tea and Antioxidant Max Blackberry Hibiscus Herbal Tea Wellness tea. Additionally, Celestial Seasonings brand offers two new and improved flavors in the popular green tea segment: peach blossom green tea and a reformulated pomegranate green tea.

The company’s Earth’s Best organic line now will include baby food puree pouches. The pouches are available in nine varieties and are fortified with a unique blend of antioxidant vitamins A, C and E, plus zinc. Earth’s Best organic line also includes POP Snax rice and potato crisps, which are an air-popped rice and potato snack fortified specially for toddlers with iron, zinc and six B vitamins, and are available in two flavors: veggie blend (potato, carrot and spinach) and sweet-potato cinnamon-apple, packaged in on-the-go, convenient canisters.

For its Garden of Eatin’ brand, Hain Celestial introduced new and improved tortilla chips, in classic blue chips and sweet-potato corn varieties. The brand offers the first corn tortilla chip introduced to market with a sprouted grain combination of brown rice, lentils and quinoa, Hain Celestial said.

Hain Celestial is boosting its Healthy Valley brand with new F-Factor cereal and bars, which are fiber-rich products that were inspired by the F-Factor diet, developed by nutritionist Tanya Zuckerbrot.

Hain Celestial’s soup brand, Imagine, is rolling out organic chunky style soups in shelf-stable cartons in four varieties.

In the dietary supplement category, Spectrum Essentials’ Chia Twisters chia and flax oil dietary supplement, is available in all-natural lemon meringue and tropical coconut flavors, to deliver the recommended daily value of omega-3 ALA fatty acids to support normal cardiovascular function, Hain Celestial said.

All of the products made their debut at the Natural Products Expo West in Anaheim, Calif., earlier this month.

"Innovation has always been at the heart of our new product offerings and is part of what makes us unique. This year, we’re excited to be at the forefront of functional trends, including antioxidant vitamins and fiber," said Irwin Simon, Hain Celestial president and CEO.

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HEALTH

Pepto-Bismol serves as title sponsor for college basketball fan festival

BY Allison Cerra

CINCINNATI — With the NCAA tournament under way, Procter & Gamble’s Pepto-Bismol will offer an interactive experience at Bracket Town, a college basketball fan festival, by highlighting historical game upsets.

As a title sponsor of the Hall of Champions at Bracket Town — which is being held in Houston — the stomach reliever brand will display the Hall of Upsets. At the Hall of Upsets, fans will be able to watch the historical upsets again, meet the players who played an integral role in those top upsets and vote on which game-changing upset made their stomachs flip the most.

The five biggest upset moments, according to Pepto-Bismol, are:

  • Villanova (8) vs. Georgetown (1), 1985;

  • North Carolina State (6) vs. Houston (3), 1983;

  • George Mason (11) vs. Connecticut (1), 2006;

  • Valparaiso (13) vs. Mississippi (4), 1998; and

  • Kentucky (5) vs. Indiana (1), 1975.

Pepto-Bismol said fans who visit the Hall of Upsets at Bracket Town also can debate about the shake-ups that have occurred during the current tournament and can go to Facebook.com/peptobismol to comment on how they have celebrated the upsets this March.

"We’re happy to join in on the fun and excitement that occurs when watching college basketball," said Kristen Stutz, assistant brand manager for Pepto at Procter & Gamble. "Pepto’s here to remind fans to enjoy the upsets; and if you overdo it, we’ve got you covered."

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Nordic Naturals debuts salmon oil supplement

BY Allison Cerra

WATSONVILLE, Calif. — Nordic Naturals is boosting its offerings with the introduction of a new salmon oil supplement.

New Kenai Wild Alaskan salmon oil is available in 90-count, citrus-flavored soft gels and in an 8-oz liquid. The product contains up to 23 different omega fatty acids, including omegas 3, 5, 6, 7, 9 and 11, the company said.

Additionally, the supplement provides more than 500-mg EPA+DHA — fatty acids known as eicosapentaenoic acid and docosahexaenoic acid — in each serving, and contains astaxanthin, an antioxidant that is naturally abundant in wild salmon and gives the oil its rich orange color.

Nordic Naturals products are available in natural health stores and retailers nationwide.

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