BEAUTY CARE

The Hain Celestial Group acquires Belvedere International, Live Clean brand

BY Antoinette Alexander

LAKE SUCCESS, N.Y. — Organic and natural products company The Hain Celestial Group has acquired Belvedere International, a provider of health and beauty care products, including the Live Clean brand with approximately 200 baby, body and hair care products as well as several mass market brands sold primarily in Canada.

Financial terms of the deal were not disclosed.

"We are excited by the acquisition of the Live Clean brand, which expands our presence in the personal care category and complements our Avalon Organics, Alba Botanica and JASON brands that we sell into Canada. This acquisition increases the scale of our Canadian operations to over $150 million in net sales and provides us with opportunities for sales expansion and cost efficiencies as we leverage our existing infrastructure in Canada and our manufacturing and research and development expertise in personal care," explained Irwin Simon, founder, president and CEO of Hain Celestial.

In 2014, Belvedere had approximately $25 million in net sales and is expected to be accretive to Hain Celestial's earnings in fiscal year 2016.  Belvedere, which was founded by Rocco Donald Belvedere in 1981, was a family-owned company led by Larry Romagnuolo, president and CEO.

"I am pleased the employees of Belvedere are joining Hain Celestial Canada, who can ensure the next level of growth for the personal care business established by my family 34 years ago, and I look forward to working with Beena Goldenberg and the Hain Celestial team in pursuing new opportunities as part of a leading organic and natural products company," stated Romagnuolo.

"We thank the Belvedere family for their contributions in creating the Live Clean brand and welcome Larry Romagnuolo as GM Hain Celestial Canada Personal Care, who will be responsible for the Live Clean brand as well as our Avalon Organics, Alba Botanica and JASON brands in Canada. We look forward to working with Larry and his team to expand our personal care manufacturing in Canada," stated Simon.
 

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Schick looks to help women maintain their ‘v-zone’ with new 2-in-1 razor

BY Antoinette Alexander

SHELTON, Conn. — Schick has announced the launch of the Schick Hydro Silk TrimStyle, a hydrating razor and waterproof bikini trimmer in one, for women's below the belt maintenance.

The new Schick Hydro Silk TrimStyle features the brand's shave technology on one end and a waterproof trimmer on the other to deliver a convenient and easy solution for hair removal for a woman's body.
 
"Women need a product that allows them to maintain their 'v-zone' on their terms," stated Camilla Medeiros, senior brand manager for Schick Hydro Silk at Energizer Personal Care. "Schick Hydro Silk has always given women our best shave for their skin and now we are combining it with a waterproof bikini trimmer, complete with four settings, letting the user shave and trim as much — or as little — as they want."

Schick Hydro Silk TrimStyle comes with a sensitive care cartridge and features:

  • A hypoallergenic moisturizing serum that is dermatologist-tested and infused with shea butter to help replenish skin's natural moisture for up to two hours after shaving;
  • Curve sensing blades with skin guards that are designed exclusively for the curves and contours of a woman's body. Five curve sensing blades provide closeness while the skin guards on each blade help protect against irritation;
  • A wide trimmer, sharp blades and new comb design to provide an easy solution to obtain a customized look and feel in and out of the shower; and
  • An adjustable comb with four settings to provide an easy solution to obtain a customized trim length and desired look and feel.

The 2-in-1 design of the TrimStyle allows women to easily obtain a personal look and feel without the need for multiple products. Schick Hydro Silk TrimStyle also features a new handle with a grip pattern designed for easy handling and an integrated stand to prevent blades from touching countertop surfaces. The pack includes one AAA lithium battery, and its blades are compatible with Schick Hydro Silk and Schick Hydro Silk Sensitive Care refill cartridges.

Schick Hydro Silk TrimStyle launched in February at mass, drug and grocery stores nationwide.
 

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Canada’s Uniprix inks exclusive deal to offer non-invasive, express ‘facelifts’

BY Antoinette Alexander

MONTREAL — Quebec’s pharmacy retailer The Uniprix Group is looking to revitalize the beauty section of its pharmacies with a new express beauty solution dubbed Daniele Henkel To Go.

The concept launched last week in Kirkland and is now available in 20 locations throughout the province. There are additional openings planned in coming months.

"We're excited to offer this exclusive anti-aging treatment to our female and male clientele throughout Quebec. Thanks to the Daniele Henkel To Go concept, the Uniprix banner creates a refreshing and exciting transformation to a retail sector that is otherwise quite conservative. Our beauty consultants are also enjoying a new level of enthusiasm and skill-set for servicing our clientele,” stated Philippe Duval, president and CEO of Uniprix Group.

As a provider of therapeutics and medical-esthetics, Daniele Henkel promotes non-aggressive and non-invasive beauty solutions. Now, as creators of the Daniele Henkel To Go franchise partner with Uniprix, it brings the express, anti-aging and well-being experience to a wider audience. A free-standing space featuring a lounge chair, invites men and women to relax and enjoy 10- to 30-minute sessions for the face, décolleté or hands.

"We've seen a backlash in recent years to the 'plastic is fantastic' trend. Men and women want to remain youthful and vibrant without necessarily resorting to fillers, injectables or surgery," said Henkel, president of Daniele Henkel and "Dragonne" on the entrepreneurial reality show, “Dans l'Oeil du Dragon.”

"People want to keep their skin young and healthy, but are not familiar with this technique. Our goal is to expose more people to this enjoyable, non-invasive, anti-aging treatment that offers immediate and measurable results to looking your best at any age," added Henkel. "We're thrilled that Uniprix shares our desire to innovate and bring this service to their clientele. Today, taking a few minutes to relax and refresh your skin is as easy as visiting the pharmacy."

The Daniele Henkel To Go franchise features the anti-aging LPG Endermolift technology. Certified and trained at the Daniele Henkel Academy, Uniprix beauty consultants service their clientele by evaluating their skin, and prescribing and providing targeted, express anti-aging treatments. Whether simply seeking a glow or a more in-depth solution to skin problems, the cosmetician offers treatments for the face, décolleté or hands. Five LPG skin care products are available for purchase to maintain the youthful vitality of the skin in between visits.

Suggested retail for 10-, 15-, 20- or 30-minute treatments are $40, $60, $80 or $120, respectively. Packages are also available.
 

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