Haagen-Dazs introduces seven new flavors of gelato
OAKLAND, Calif. — Haagen-Dazs today welcomed the newest member to its product family with seven flavors of gelato available nationwide.
Stracciatella, Sea Salt Caramel, Dark Chocolate Chip, Limoncello, Black Cherry Amaretto, Vanilla Bean and Cappuccino will join the wide array of Haagen-Dazs products currently available in the frozen foods sections of grocers and supermarkets nationwide.
"We are thrilled to be the first national super premium brand to offer gelato to our new and existing fans," Haagen-Dazs brand manager Cady Behles said. "Our goal was to create a campaign that captures ‘La Dolce Vita’ and immerses our fans in the Italian culture through sight, sound and, of course, taste."
To celebrate the nationwide launch, Haagen-Dazs gelato will be featured in TV, print and digital advertising, as well as public relations, point of sale materials and a social media-driven consumer promotion.
CVS Caremark to raise money for those affected by the Boston Marathon tragedy
WOONSOCKET, R.I. — CVS Caremark has announced that it will come together with the Boston business community to support The One Fund Boston, established by Massachusetts Gov. Deval Patrick and Boston Mayor Thomas Menino to raise money for victims and families who have been affected by the Boston Marathon tragedy.
The CVS Caremark Charitable Trust, the private foundation of CVS Caremark, will donate $100,000 to The One Fund Boston, which is also accepting online donations from the public at Onefundboston.org.
"CVS Caremark has deep roots in New England and a strong presence in Boston. We are deeply saddened by the tragedy at the Boston Marathon and its effect on victims and their family members," stated Larry Merlo, president and CEO of CVS Caremark. "We are honored to support The One Fund Boston and assist in the community’s recovery from this tragedy."
In addition, beginning April 19, more than 250 CVS/pharmacy stores in the Greater Boston area will hold an in-store donation campaign for The One Fund Boston that will allow customers to make a donation directly to the Fund at store checkout and pharmacy counters. CVS/pharmacy will encourage customers to add $1, $3 or an amount of the customer’s choice to their purchase at the register.
"We have stores only blocks away from the Boston Marathon finish line, so we know how strongly this tragedy has affected our local customers and employees and that there is a strong desire to help," added Mark Cosby, president of CVS/pharmacy. "We wanted to make it easy for our customers to support One Fund Boston by bringing an in-store donation campaign directly to the Boston community."
The CVS/pharmacy in-store donation campaign for The One Fund Boston will run until May 4.
Stop & Shop sponsors health and wellness summit for middle school students
PURCHASE, N.Y. — Stop & Shop will sponsor a healthy-eating summit for middle schoolers in New Jersey on Thursday, the supermarket chain said.
Stop & Shop, part of Ahold USA, announced that it would sponsor a "Healthy Kids Summit" at Hackensack Middle School in Hackensack, N.J. A panel of experts will discuss proper diet and nutrition, exercise, balancing homework and social activities, turning off electronic devices, family dinner hours and how to address bullying and other social pressures. The summit is being sponsored under a partnership with the YMCA of Greater Bergen County.
"The youngsters will hear about ways they can help their parents provide them with wise choices for meals and snacks," Stop & Shop New York Metro Division manager of public and community relations Arlene Putterman said. "They will also receive some very important advance on how to navigate through the issues that 21st century kids encounter."
The panel will include local health experts and former New York Giants wide receiver Stephen Baker.