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H2O celebrates 20th Century Fox Home Entertainment’s Blu-ray, DVD release of ‘Rio’

BY Allison Cerra

WESTON, Fla. — H2O is celebrating the Blu-ray and DVD release of animated film "Rio" by partnering with 20th Century Fox Home Entertainment to kick off a new marketing promotion.

Beginning late summer through early fall, consumers that purchase the film will receive two free bottles of H2O’s spring water at point of purchase from participating retailers nationwide.

20th Century Fox Home Entertainment’s EVP North America marketing, Mary Daily, said partnering with H2O, which packages its products in a paper bottle, is "the perfect summer pairing."

"Our partnership with ‘Rio’ introduces families in the United States and Canada to H2O while enjoying this great family film," H2O founder and president Julie Atherton said. "The partnership helps H2O increase its distribution as H2O continues to offer consumers an alternative to plastic bottled water."

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Reese’s, Warner Bros. kick off ‘Green Lantern’ promotion

BY Allison Cerra

HERSHEY, Pa. — Reese’s has teamed up with Warner Bros. Entertainment to offer consumers the chance to win "the jet-fighter experience of a lifetime."

In celebration of the film "Green Lantern," Reese’s and Warner Bros. have launched an on-pack, instant-win promotion called the Jet-Fighter Experience that invites fans to look for a game message on the inside of specially marked packages of Reese’s peanut butter cups wrappers (1.5-oz. size) — available while supplies last through Sept. 30 — for a chance to win the grand prize of a fighter-style jet for two. Additional prizes include an authentic “Green Lantern” ring, a “Green Lantern: Rise of the Manhunters” video game for either Xbox 360 or PlayStation 3 gaming systems and a $12 movie theater gift certificate.

For more information on the Reese’s Jet-Fighter Experience promotion, visit Reeses.com/greenlantern.

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Flaxmilk looks to provide consumers with dairy-free drink option

BY Allison Cerra

GOODRICH, N.D. — A new dairy-free milk product made from cold-pressed flax oil has made its debut.

Flaxmilk is a plant-based beverage that is enriched with vitamins A, D and B12, as well as omega-3 fatty acids. One 8-oz. serving of Flaxmilk contains 50 calories and provides as much calcium as cow’s milk with zero cholesterol and zero trans fat, according to Flax USA, the make of Flaxmilk.

"In addition to our full line of omega-3 flax products, including flax seed, flax oil and pet food, we were excited to be the first to produce 100% natural Flaxmilk so that consumers could enjoy a lactose-free, dairy free, soy-free, gluten-free milk product derived from flax," Flax USA president and CEO Stephanie Stober said.

Flaxmilk, available in original and vanilla flavors, is sold in 0.5-gal. containers at Walmart for $2.98.

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